How popular isJA Russell in search?
In August 2026, there were an estimated 20.6K branded searches for JA Russell in New Zealand which held steady over the last 11 months. JA Russell holds 61.6% estimated Share of Search among New Zealand electrical wholesalers and is ranked 1st of 3 competitors for search popularity.
JA Russell61.6%
Ideal Electrical27.9%
Corys10.5%
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Which electrical wholesalers compete with JA Russell?
Share of Search by month for JA Russell, Ideal Electrical, Corys. The figures are in the table below the chart.
View monthly share of search table
| Month | JA Russell | Ideal Electrical | Corys |
|---|---|---|---|
| Oct 2025 | 63.1% | 26.7% | 10.1% |
| Nov 2025 | 57.2% | 29.2% | 13.6% |
| Dec 2025 | 59.1% | 29.5% | 11.4% |
| Jan 2026 | 58.6% | 29.6% | 11.7% |
| Feb 2026 | 58.6% | 29.7% | 11.7% |
| Mar 2026 | 57.8% | 30.1% | 12.2% |
| Apr 2026 | 55.7% | 30.1% | 14.2% |
| May 2026 | 58.6% | 31.4% | 10% |
| Jun 2026 | 57.5% | 30.3% | 12.1% |
| Jul 2026 | 58.6% | 31% | 10.4% |
| Aug 2026 | 61.6% | 27.9% | 10.5% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.6% | 20.6K | +0.93% | +3.1 points | |
| 2, held 2nd | 27.9% | 9.3K | -13.7% | -3.1 points | |
| 3, held 3rd | 10.5% | 3.5K | -3.6% | +0.1 points |
61.6%
held 1st · 20.6K estimated branded searches · +0.93% vs prior month · +3.1 points
27.9%
held 2nd · 9.3K estimated branded searches · -13.7% vs prior month · -3.1 points
3.
Corys10.5%
held 3rd · 3.5K estimated branded searches · -3.6% vs prior month · +0.1 points
Compare search popularity between JA Russell and its closest rivals
How has branded search demand for JA Russell changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for JA Russell in New Zealand held steady, from 20.5K to 20.6K.
- Across the 11 months ending August 2026, JA Russell’s estimated Share of Search among electrical wholesalers in New Zealand decreased from 63.1% to 61.6%.
- Across the 11 months ending August 2026, JA Russell’s estimated Share of Search among electrical wholesalers in New Zealand peaked at 63.1% in October 2025 and was lowest at 55.7% in April 2026.
How did search popularity change for New Zealand electrical wholesalers in August 2026?
2 changes
In August 2026, JA Russell gained estimated Share of Search among electrical wholesalers in New Zealand, from 58.6% to 61.6%.
In August 2026, Ideal Electrical lost estimated Share of Search among electrical wholesalers in New Zealand, from 31% to 27.9%.
How is JA Russell measured?
Brandwave collects information about searches that people make online using JA Russell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- ja russell
- ja russell electrical
- ja russell near me
- ja russell new zealand
- jarussell
- jarussell co nz
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Is JA Russell your brand?
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