Ninja vs Salter:Which is more popular?
In September 2026, Ninja had more branded searches than Salter among egg poacher brands in New Zealand. Ninja had about 1,270 branded searches, while Salter had 210. Ninja made up 85.2% of all egg poacher brand searches we track, and Salter accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about egg poacher brands, neither Ninja nor Salter appeared in any of the five answers.
Who do people search for more?
Ninja, about 6 searches for every 1 for Salter
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top egg poacher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Ninja nor Salter showed up in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about egg poacher brands
5 answers
Asked ChatGPT
“Which egg poacher brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best egg poacher brands in New Zealand?”
Asked ChatGPT
“What's the best egg poacher brand in New Zealand for easy breakfast eggs?”
Searched Google, AI Overview
“best egg poacher”
Searched Google, AI Overview
“egg poacher pan”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ninja or Salter more popular in search?
This chart shows how often people search Google for Ninja and Salter by name. Each line represents a brand's share of searches for all three egg poacher brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ninja, Salter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | Salter | Avanti Homewares |
|---|---|---|---|
| Oct 2025 | 77.5% | 21.7% | 0.83% |
| Nov 2025 | 87.1% | 12.4% | 0.59% |
| Dec 2025 | 86.5% | 12.4% | 1.2% |
| Jan 2026 | 85.2% | 14.1% | 0.67% |
| Feb 2026 | 80.9% | 18.3% | 0.87% |
| Mar 2026 | 74.1% | 24.1% | 1.9% |
| Apr 2026 | 80.9% | 18.4% | 0.71% |
| May 2026 | 80.9% | 18.4% | 0.71% |
| Jun 2026 | 80.9% | 18.4% | 0.71% |
| Jul 2026 | 85.1% | 14.2% | 0.68% |
| Aug 2026 | 80.9% | 18.4% | 0.71% |
| Sep 2026 | 85.2% | 14.1% | 0.67% |
How has the Ninja and Salter comparison changed over the last 12 months?
3 findings
- Ninja was ahead of Salter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ninja’s share of searches among egg poacher brands in New Zealand moved from 77.5% to 85.2%, and its estimated monthly branded searches moved from 930 to 1.3K.
- Across the 12 months ending September 2026, Salter’s share of searches among egg poacher brands in New Zealand moved from 21.7% to 14.1%, and its estimated monthly branded searches moved from 260 to 210.
How did search popularity change for New Zealand egg poacher brands in September 2026?
2 changes
In September 2026, Ninja gained share of searches among egg poacher brands in New Zealand, from 80.9% to 85.2%.
In September 2026, Salter lost share of searches among egg poacher brands in New Zealand, from 18.4% to 14.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ninja’s and Salter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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