Hilti vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than Hilti among dust extractor brands in New Zealand. Milwaukee had about 2,950 branded searches, while Hilti had 1,900. Milwaukee made up 7% of all dust extractor brand searches we track, and Hilti accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about dust extractor brands, Hilti appeared in two of the five answers and Milwaukee in none.
Who do people search for more?
Milwaukee, about 55% more searches than Hilti
Who does AI mention more?
Hilti, mentioned in 2 of 5 answers, Milwaukee in 0
Who does AI recommend more?
Hilti, the only one of the two named
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Top dust extractor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hilti was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Festool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hilti2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mirka2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nilfisk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dust extractor brands
5 answers
Asked ChatGPT
“Which dust extractor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dust extractor brands in New Zealand?”
Asked ChatGPT
“What's the best dust extractor brand in New Zealand for fine dust control?”
Searched Google, AI Overview
“dust extractor nz”
Searched Google, AI Overview
“woodworking dust extractor”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hilti or Milwaukee more popular in search?
This chart shows how often people search Google for Hilti and Milwaukee by name. Each line represents a brand's share of searches for all eight dust extractor brands we track, month by month, from searches in New Zealand.
Share of searches by month for Milwaukee, Hilti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Festool | Milwaukee | Hilti | Mirka | Bosch | Nilfisk |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 35.7% | 6.4% | 6.4% | 7% | 0.21% | 0.03% | 0.03% |
| Nov 2025 | 41% | 40.6% | 5.2% | 6.6% | 6.4% | 0.05% | 0.03% | 0.03% |
| Dec 2025 | 46.4% | 36.5% | 5.1% | 6.7% | 5.1% | 0.16% | 0.06% | 0.03% |
| Jan 2026 | 46.2% | 36.3% | 5.4% | 5.8% | 6.2% | 0.16% | 0.03% | 0.03% |
| Feb 2026 | 44.1% | 37.2% | 6.1% | 6.6% | 5.8% | 0.21% | 0.03% | 0.03% |
| Mar 2026 | 41.8% | 36.3% | 6.7% | 6.6% | 8.4% | 0.15% | 0.03% | 0.03% |
| Apr 2026 | 43.3% | 37.7% | 5.4% | 6.3% | 7.2% | 0.15% | 0.06% | 0.03% |
| May 2026 | 42% | 37.9% | 6% | 7.3% | 6.5% | 0.11% | 0.08% | 0.03% |
| Jun 2026 | 40.6% | 40.7% | 6.4% | 7.2% | 4.9% | 0.18% | 0.03% | 0.03% |
| Jul 2026 | 41.3% | 39.3% | 6.8% | 7.1% | 5.2% | 0.19% | 0.03% | 0.03% |
| Aug 2026 | 40.6% | 39.8% | 5.5% | 9.2% | 4.7% | 0.17% | 0.05% | 0.02% |
| Sep 2026 | 43.2% | 38.1% | 7.1% | 7% | 4.5% | 0.17% | 0.05% | 0.02% |
How has the Hilti and Milwaukee comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Milwaukee took it in November 2025, Hilti took it in January 2026, Milwaukee took it in February 2026, Hilti took it in March 2026, Milwaukee took it in May 2026.
- Across the 12 months ending September 2026, Hilti’s share of searches among dust extractor brands in New Zealand moved from 7% to 4.5%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among dust extractor brands in New Zealand moved from 6.4% to 7%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand dust extractor brands in September 2026?
3 changes
In September 2026, Festool overtook Milwaukee to rank 3rd among dust extractor brands in New Zealand, with 7.1% of the searches.
In September 2026, Milwaukee lost share of searches among dust extractor brands in New Zealand, from 9.2% to 7%.
Estimated monthly branded searches for Hilti in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Hilti’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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