Festool vs Mirka:Which is more popular?

Name: Festool vs Mirka: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Festool had more branded searches than Mirka among dust extractor brands in New Zealand. Festool had about 2,980 branded searches, while Mirka had 70. Festool made up 13.5% of all dust extractor brand searches we track, and Mirka accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about dust extractor brands, Festool appeared in four of the five answers and Mirka in two. Festool was mentioned before Mirka in every answer.

Among dust extractor brands in New Zealand in September 2026

Who do people search for more?

Festool, about 43 searches for every 1 for Mirka

Festool 3K searchesMirka 70 searches

Who does AI mention more?

Festool, mentioned in 4 of 5 answers, Mirka in 2

Festool in 4 of 5Mirka in 2 of 5

Who does AI recommend more?

Festool, named ahead of Mirka in every answer

Festool first in 4Mirka never first

Follow Festool vs Mirka and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top dust extractor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Festool was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mirka was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Festool was listed before Mirka in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Festool	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Makita	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Bosch	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Hilti	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Mirka	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Nilfisk	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
DeWalt	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Milwaukee	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Festool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hilti2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mirka2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nilfisk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dust extractor brands

5 answers

Asked ChatGPT
“Which dust extractor brand should I buy in New Zealand?”
1. 1Festool
2. 2Makita
3. 3Bosch
4. 4Mirka
Asked ChatGPT
“What are the best dust extractor brands in New Zealand?”
1. 1Festool
2. 2Nilfisk
3. 3Mirka
4. 4Makita
5. 5Bosch
Asked ChatGPT
“What's the best dust extractor brand in New Zealand for fine dust control?”
1. 1Festool
2. 2Bosch
3. 3Makita
4. 4Hilti
5. 5Nilfisk
Searched Google, AI Overview
“dust extractor nz”
1. 1Festool
2. 2Hilti
Searched Google, AI Overview
“woodworking dust extractor”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Festool or Mirka more popular in search?

This chart shows how often people search Google for Festool and Mirka by name. Each line represents a brand's share of searches for all eight dust extractor brands we track, month by month, from searches in New Zealand.

Festool and Mirka among dust extractor brands in New Zealand, by month

Month	Makita	DeWalt	Festool	Milwaukee	Hilti	Mirka	Bosch	Nilfisk
Oct 2025	40.7%	22.4%	11.7%	11.8%	12.9%	0.37%	0.05%	0.05%
Nov 2025	37.2%	29.4%	9.5%	12%	11.7%	0.1%	0.05%	0.05%
Dec 2025	43.9%	24.9%	9.2%	12.3%	9.2%	0.29%	0.12%	0.06%
Jan 2026	43.8%	24.6%	9.7%	10.4%	11.1%	0.29%	0.06%	0.06%
Feb 2026	41.7%	24.1%	11.2%	12%	10.6%	0.39%	0.06%	0.06%
Mar 2026	38.4%	23%	11.8%	11.6%	14.9%	0.26%	0.05%	0.05%
Apr 2026	41.4%	23.2%	9.9%	11.7%	13.3%	0.28%	0.11%	0.06%
May 2026	39.4%	22.4%	11.4%	14%	12.4%	0.21%	0.16%	0.05%
Jun 2026	37.8%	26.3%	12.2%	13.8%	9.4%	0.35%	0.05%	0.05%
Jul 2026	39.7%	22.9%	13%	13.8%	10.1%	0.37%	0.05%	0.05%
Aug 2026	36.9%	24.2%	10.9%	18.2%	9.2%	0.34%	0.1%	0.05%
Sep 2026	41.3%	22.7%	13.5%	13.4%	8.6%	0.32%	0.09%	0.05%

How has the Festool and Mirka comparison changed over the last 12 months?

3 findings

Festool was ahead of Mirka in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Festool’s share of searches among dust extractor brands in New Zealand moved from 11.7% to 13.5%, and its estimated monthly branded searches moved from 2.2K to 3K.
Across the 12 months ending September 2026, Mirka’s share of searches among dust extractor brands in New Zealand moved from 0.37% to 0.32%, and its estimated monthly branded searches held steady at 70.

How did search popularity change for New Zealand dust extractor brands in September 2026?

1 change

In September 2026, Festool overtook Milwaukee to rank 3rd among dust extractor brands in New Zealand, with 13.5% of the searches.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Festool’s and Mirka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.