Festool vs Milwaukee:Which is more popular?

Name: Festool vs Milwaukee: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Festool and Milwaukee were level in searches among dust extractor brands in New Zealand, with an estimated 3K branded searches each, at 13.5% and 13.4% of the total. When we asked ChatGPT and Google AI Overviews about dust extractor brands, Festool appeared in four of the five answers and Milwaukee in none.

Among dust extractor brands in New Zealand in September 2026

Who do people search for more?

Festool and Milwaukee are searched for about as often as each other.

Festool 3K searchesMilwaukee 3K searches

Who does AI mention more?

Festool, mentioned in 4 of 5 answers, Milwaukee in 0

Festool in 4 of 5Milwaukee in 0 of 5

Who does AI recommend more?

Festool, the only one of the two named

Festool first in 4Milwaukee never named

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Top dust extractor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Festool was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Festool	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Makita	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Bosch	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Hilti	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Mirka	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Nilfisk	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
DeWalt	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Milwaukee	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Festool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hilti2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mirka2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nilfisk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dust extractor brands

5 answers

Asked ChatGPT
“Which dust extractor brand should I buy in New Zealand?”
1. 1Festool
2. 2Makita
3. 3Bosch
4. 4Mirka
Asked ChatGPT
“What are the best dust extractor brands in New Zealand?”
1. 1Festool
2. 2Nilfisk
3. 3Mirka
4. 4Makita
5. 5Bosch
Asked ChatGPT
“What's the best dust extractor brand in New Zealand for fine dust control?”
1. 1Festool
2. 2Bosch
3. 3Makita
4. 4Hilti
5. 5Nilfisk
Searched Google, AI Overview
“dust extractor nz”
1. 1Festool
2. 2Hilti
Searched Google, AI Overview
“woodworking dust extractor”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Festool or Milwaukee more popular in search?

This chart shows how often people search Google for Festool and Milwaukee by name. Each line represents a brand's share of searches for all eight dust extractor brands we track, month by month, from searches in New Zealand.

Festool and Milwaukee among dust extractor brands in New Zealand, by month

Month	Makita	DeWalt	Festool	Milwaukee	Hilti	Mirka	Bosch	Nilfisk
Oct 2025	40.7%	22.4%	11.7%	11.8%	12.9%	0.37%	0.05%	0.05%
Nov 2025	37.2%	29.4%	9.5%	12%	11.7%	0.1%	0.05%	0.05%
Dec 2025	43.9%	24.9%	9.2%	12.3%	9.2%	0.29%	0.12%	0.06%
Jan 2026	43.8%	24.6%	9.7%	10.4%	11.1%	0.29%	0.06%	0.06%
Feb 2026	41.7%	24.1%	11.2%	12%	10.6%	0.39%	0.06%	0.06%
Mar 2026	38.4%	23%	11.8%	11.6%	14.9%	0.26%	0.05%	0.05%
Apr 2026	41.4%	23.2%	9.9%	11.7%	13.3%	0.28%	0.11%	0.06%
May 2026	39.4%	22.4%	11.4%	14%	12.4%	0.21%	0.16%	0.05%
Jun 2026	37.8%	26.3%	12.2%	13.8%	9.4%	0.35%	0.05%	0.05%
Jul 2026	39.7%	22.9%	13%	13.8%	10.1%	0.37%	0.05%	0.05%
Aug 2026	36.9%	24.2%	10.9%	18.2%	9.2%	0.34%	0.1%	0.05%
Sep 2026	41.3%	22.7%	13.5%	13.4%	8.6%	0.32%	0.09%	0.05%

How has the Festool and Milwaukee comparison changed over the last 12 months?

3 findings

The lead changed hands 3 times in the 12 months ending September 2026: Festool took it in March 2026, Milwaukee took it in April 2026, Festool took it in September 2026.
Across the 12 months ending September 2026, Festool’s share of searches among dust extractor brands in New Zealand moved from 11.7% to 13.5%, and its estimated monthly branded searches moved from 2.2K to 3K.
Across the 12 months ending September 2026, Milwaukee’s share of searches among dust extractor brands in New Zealand moved from 11.8% to 13.4%, and its estimated monthly branded searches moved from 2.2K to 3K.

How did search popularity change for New Zealand dust extractor brands in September 2026?

2 changes

In September 2026, Festool overtook Milwaukee to rank 3rd among dust extractor brands in New Zealand, with 13.5% of the searches.
In September 2026, Milwaukee lost share of searches among dust extractor brands in New Zealand, from 18.2% to 13.4%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Festool’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.