Brandwave

Bosch vs Samsung:Which is more popular?

In September 2026, Samsung had more branded searches than Bosch among double wall oven brands in New Zealand. Samsung had about 390 branded searches, while Bosch had 20. Samsung made up 1.2% of all double wall oven brand searches we track, and Bosch accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about double wall oven brands, Bosch appeared in all five answers and Samsung in none.

Among double wall oven brands in New Zealand in September 2026

Who do people search for more?

Samsung, about 20 searches for every 1 for Bosch

Samsung 390 searchesBosch 20 searches

Who does AI mention more?

Bosch, mentioned in every answer we collected

Bosch in 5 of 5Samsung in 0 of 5

Who does AI recommend more?

Bosch, the only one of the two named

Bosch first in 5Samsung never named

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Top double wall oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch appeared in all five answers. Samsung did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. AEG4th
  5. Electrolux5th
  6. KitchenAid–
  7. Samsung–
  8. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AEG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about double wall oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or Samsung more popular in search?

This chart shows how often people search Google for Bosch and Samsung by name. Each line represents a brand's share of searches for all eight double wall oven brands we track, month by month, from searches in New Zealand.

Bosch and Samsung among double wall oven brands in New Zealand, by month

Share of searches by month for Samsung, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidMieleElectroluxSamsungLGAEGBosch
Oct 202561.2%19.5%8.8%7.7%1.2%0.83%0.62%0.09%
Nov 202555.7%25.8%9.7%6.6%1.1%0.81%0.31%0.04%
Dec 202552.1%30.3%7.2%7.9%1.2%0.75%0.36%0.08%
Jan 202657.7%22.5%8.2%9.1%1.1%0.8%0.4%0.06%
Feb 202661.5%19.2%9.1%8%0.98%0.73%0.34%0.06%
Mar 202665.3%16.7%9.1%6.7%1%0.77%0.37%0.05%
Apr 202661.2%18.8%8.9%8.3%1.2%1.1%0.5%0.06%
May 202664.1%17%9.8%7%0.84%0.79%0.37%0.08%
Jun 202664.1%16.4%9.2%8%0.84%0.97%0.45%0.03%
Jul 202667.9%15.6%7.1%7.2%0.95%0.81%0.42%0.05%
Aug 202665.8%16.9%7.7%7%1.3%0.87%0.37%0.11%
Sep 202660.8%19.7%8.8%8.1%1.2%0.85%0.51%0.06%

How has the Bosch and Samsung comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand double wall oven brands in September 2026?

1 change
  1. Estimated monthly branded searches for Bosch in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bosch’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch double wall oven

Samsung

1 branded search term

  • samsung odyssey

How the Brand Demand Index is measured

Other head-to-heads among double wall oven brands

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