Brandwave

Bosch vs Electrolux:Which is more popular?

In September 2026, Electrolux had more branded searches than Bosch among double wall oven brands in New Zealand. Electrolux had about 2,690 branded searches, while Bosch had 20. Electrolux made up 8.1% of all double wall oven brand searches we track, and Bosch accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about double wall oven brands, Bosch appeared in all five answers and Electrolux in two. Bosch was mentioned before Electrolux in every answer.

Among double wall oven brands in New Zealand in September 2026

Who do people search for more?

Electrolux, about 135 searches for every 1 for Bosch

Electrolux 2.7K searchesBosch 20 searches

Who does AI mention more?

Bosch, mentioned in every answer we collected

Bosch in 5 of 5Electrolux in 2 of 5

Who does AI recommend more?

Bosch, named ahead of Electrolux in every answer

Bosch first in 5Electrolux never first

Follow Bosch vs Electrolux and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top double wall oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch appeared in all five answers. Electrolux was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Electrolux in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. AEG4th
  5. Electrolux5th
  6. KitchenAid–
  7. Samsung–
  8. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AEG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about double wall oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or Electrolux more popular in search?

This chart shows how often people search Google for Bosch and Electrolux by name. Each line represents a brand's share of searches for all eight double wall oven brands we track, month by month, from searches in New Zealand.

Bosch and Electrolux among double wall oven brands in New Zealand, by month

Share of searches by month for Electrolux, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidMieleElectroluxSamsungLGAEGBosch
Oct 202561.2%19.5%8.8%7.7%1.2%0.83%0.62%0.09%
Nov 202555.7%25.8%9.7%6.6%1.1%0.81%0.31%0.04%
Dec 202552.1%30.3%7.2%7.9%1.2%0.75%0.36%0.08%
Jan 202657.7%22.5%8.2%9.1%1.1%0.8%0.4%0.06%
Feb 202661.5%19.2%9.1%8%0.98%0.73%0.34%0.06%
Mar 202665.3%16.7%9.1%6.7%1%0.77%0.37%0.05%
Apr 202661.2%18.8%8.9%8.3%1.2%1.1%0.5%0.06%
May 202664.1%17%9.8%7%0.84%0.79%0.37%0.08%
Jun 202664.1%16.4%9.2%8%0.84%0.97%0.45%0.03%
Jul 202667.9%15.6%7.1%7.2%0.95%0.81%0.42%0.05%
Aug 202665.8%16.9%7.7%7%1.3%0.87%0.37%0.11%
Sep 202660.8%19.7%8.8%8.1%1.2%0.85%0.51%0.06%

How has the Bosch and Electrolux comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand double wall oven brands in September 2026?

2 changes
  1. In September 2026, Electrolux gained share of searches among double wall oven brands in New Zealand, from 7% to 8.1%.

  2. Estimated monthly branded searches for Bosch in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Bosch’s and Electrolux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch double wall oven

Electrolux

9 branded search terms

  • electrolux
  • electrolux appliances
  • electrolux ergorapido
  • electrolux induction
  • electrolux powerforce
  • electrolux silent performer
  • electrolux ultrasilencer
  • electrolux washing
  • s bag electrolux

How the Brand Demand Index is measured

Other head-to-heads among double wall oven brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.