Hape vs Melissa & Doug:Which is more popular?
In September 2026, Hape had more branded searches than Melissa & Doug among dollhouse brands in New Zealand. Hape had about 880 branded searches, while Melissa & Doug had 320. Hape made up 22.9% of all dollhouse brand searches we track, and Melissa & Doug accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about dollhouse brands, Hape appeared in four of the five answers and Melissa & Doug in none.
Who do people search for more?
Hape, about 3 searches for every 1 for Melissa & Doug
Who does AI mention more?
Hape, mentioned in 4 of 5 answers, Melissa & Doug in 0
Who does AI recommend more?
Hape, the only one of the two named
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Top dollhouse brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hape was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Melissa & Doug did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hape4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Le Toy Van4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tender Leaf Toys3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KidKraft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fisher-Price0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Melissa & Doug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dollhouse brands
5 answers
Asked ChatGPT
“Which dollhouse brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dollhouse brands in New Zealand?”
Asked ChatGPT
“What's the best dollhouse brand in New Zealand for a child’s playroom?”
Searched Google, AI Overview
“dollhouses nz”
- 1Hape
- 1
Searched Google, AI Overview
“wooden dollhouse”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hape or Melissa & Doug more popular in search?
This chart shows how often people search Google for Hape and Melissa & Doug by name. Each line represents a brand's share of searches for all seven dollhouse brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hape, Melissa & Doug. The figures are in the table below the chart.
View monthly share of searches table
| Month | Little Tikes | Fisher-Price | Hape | Melissa & Doug | Le Toy Van | Tender Leaf Toys | KidKraft |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 35.2% | 12.7% | 10.3% | 5.6% | 1.1% | 0.79% |
| Nov 2025 | 36.9% | 31.8% | 14% | 9.3% | 5% | 2.1% | 0.78% |
| Dec 2025 | 32.2% | 35.9% | 14.6% | 9.7% | 5.2% | 1.7% | 0.74% |
| Jan 2026 | 27.3% | 37.5% | 14.8% | 12.1% | 5.3% | 1.9% | 1.1% |
| Feb 2026 | 31.7% | 37.4% | 14.1% | 9.3% | 4.8% | 1.8% | 0.88% |
| Mar 2026 | 30.4% | 35.6% | 16.6% | 9% | 5.9% | 1.7% | 0.69% |
| Apr 2026 | 32.5% | 32.5% | 17.7% | 9.6% | 5.2% | 1.8% | 0.74% |
| May 2026 | 32.5% | 32.5% | 17.7% | 9.6% | 5.2% | 1.8% | 0.74% |
| Jun 2026 | 33% | 31.5% | 18% | 9.7% | 4.1% | 2.6% | 1.1% |
| Jul 2026 | 33% | 31.7% | 15.8% | 10.6% | 5.6% | 3% | 0.33% |
| Aug 2026 | 30.9% | 35.8% | 14.8% | 9.9% | 6.5% | 1.5% | 0.62% |
| Sep 2026 | 33.9% | 29.7% | 22.9% | 8.3% | 2.9% | 1.8% | 0.52% |
How has the Hape and Melissa & Doug comparison changed over the last 12 months?
3 findings
- Hape was ahead of Melissa & Doug in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hape’s share of searches among dollhouse brands in New Zealand moved from 12.7% to 22.9%, and its estimated monthly branded searches moved from 480 to 880.
- Across the 12 months ending September 2026, Melissa & Doug’s share of searches among dollhouse brands in New Zealand moved from 10.3% to 8.3%, and its estimated monthly branded searches moved from 390 to 320.
How did search popularity change for New Zealand dollhouse brands in September 2026?
2 changes
In September 2026, Hape gained share of searches among dollhouse brands in New Zealand, from 14.8% to 22.9%.
In September 2026, Melissa & Doug lost share of searches among dollhouse brands in New Zealand, from 9.9% to 8.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Hape’s and Melissa & Doug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hape
1 branded search term
- hape toys
Melissa & Doug
3 branded search terms
- melissa & doug
- melissa doug
- melissadoug
Other head-to-heads among dollhouse brands
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