LG vs Miele:Which is more popular?
In September 2026, Miele had more branded searches than LG among dishwasher brands in New Zealand. Miele had about 2,960 branded searches, while LG had 280. Miele made up 11% of all dishwasher brand searches we track, and LG accounted for 1%. When we asked ChatGPT and Google AI Overviews about dishwasher brands, Miele appeared in four of the five answers and LG in one. Miele was mentioned before LG in every answer.
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Top dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LG was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Miele was listed before LG in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Haier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwasher brands
5 answers
Asked ChatGPT
“Which dishwasher brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dishwasher brands in New Zealand?”
Asked ChatGPT
“What's the best dishwasher brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“dishwashers nz”
Searched Google, AI Overview
“slimline dishwasher”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is LG or Miele more popular in search?
This chart shows how often people search Google for LG and Miele by name. Each line represents a brand's share of searches for all seven dishwasher brands we track, month by month, from searches in New Zealand.
Share of searches by month for Miele, LG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Miele | Haier | Bosch | Beko | Samsung | LG |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 73.1% | 10.7% | 9.4% | 2.1% | 2.3% | 1.4% | 0.99% |
| Nov 2025 | 73% | 12.9% | 8.1% | 1.9% | 1.6% | 1.4% | 1.1% |
| Dec 2025 | 74.3% | 10.4% | 8.5% | 1.8% | 2.1% | 1.8% | 1.1% |
| Jan 2026 | 72.4% | 10.6% | 10.2% | 2.1% | 2.3% | 1.4% | 1% |
| Feb 2026 | 74.3% | 11.4% | 8.2% | 2% | 2% | 1.2% | 0.88% |
| Mar 2026 | 76.7% | 11% | 6.8% | 1.7% | 1.7% | 1.2% | 0.9% |
| Apr 2026 | 72.8% | 10.8% | 9.6% | 2.1% | 1.9% | 1.4% | 1.3% |
| May 2026 | 74.3% | 11.6% | 8.2% | 2% | 2% | 1% | 0.91% |
| Jun 2026 | 74.6% | 10.8% | 8.3% | 2% | 2.1% | 1% | 1.1% |
| Jul 2026 | 78.1% | 8.4% | 7.7% | 1.9% | 1.9% | 1.1% | 0.93% |
| Aug 2026 | 76.6% | 9.2% | 8.1% | 1.9% | 1.6% | 1.5% | 1% |
| Sep 2026 | 74.7% | 11% | 7.8% | 2.3% | 1.6% | 1.5% | 1% |
How has the LG and Miele comparison changed over the last 12 months?
3 findings
- Miele was ahead of LG in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LG’s share of searches among dishwasher brands in New Zealand moved from 0.99% to 1%, and its estimated monthly branded searches held steady at 280.
- Across the 12 months ending September 2026, Miele’s share of searches among dishwasher brands in New Zealand moved from 10.7% to 11%, and its estimated monthly branded searches held steady at 3K.
How did search popularity change for New Zealand dishwasher brands in September 2026?
1 change
In September 2026, Miele gained share of searches among dishwasher brands in New Zealand, from 9.2% to 11%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using LG’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dishwasher brands
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