Earthwise vs Palmolive:Which is more popular?
In September 2026, Palmolive had more branded searches than Earthwise among dishwashing liquid brands in New Zealand. Palmolive had about 1,250 branded searches, while Earthwise had 440. Palmolive made up 51.7% of all dishwashing liquid brand searches we track, and Earthwise accounted for 18.2%. When we asked ChatGPT and Google AI Overviews about dishwashing liquid brands, Palmolive appeared in all four answers and Earthwise in three. Palmolive was mentioned before Earthwise in every answer.
Who do people search for more?
Palmolive, about 3 searches for every 1 for Earthwise
Who does AI mention more?
Palmolive, mentioned in every answer we collected
Who does AI recommend more?
Palmolive, named ahead of Earthwise in every answer
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Top dishwashing liquid brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Palmolive appeared in all four answers. Earthwise was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Palmolive was listed before Earthwise in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Palmolive4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Earthwise3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Morning Fresh3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Fairy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sunlight0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ajax0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about dishwashing liquid brands
4 answers
Asked ChatGPT
“Which dishwashing liquid brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dishwashing liquid brands in New Zealand?”
Asked ChatGPT
“What's the best dishwashing liquid brand in New Zealand for washing up?”
Searched Google, AI Overview
“best dishwashing liquid”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“dish soap nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Earthwise or Palmolive more popular in search?
This chart shows how often people search Google for Earthwise and Palmolive by name. Each line represents a brand's share of searches for all six dishwashing liquid brands we track, month by month, from searches in New Zealand.
Share of searches by month for Palmolive, Earthwise. The figures are in the table below the chart.
View monthly share of searches table
| Month | Palmolive | Earthwise | Morning Fresh | Sunlight | Fairy | Ajax |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 24.9% | 7% | 13.9% | 4.5% | 0.5% |
| Nov 2025 | 47.1% | 25.3% | 8% | 16.1% | 2.9% | 0.57% |
| Dec 2025 | 50.6% | 18.5% | 8.6% | 17.3% | 4.3% | 0.62% |
| Jan 2026 | 48.7% | 19.6% | 11.1% | 15.3% | 4.8% | 0.53% |
| Feb 2026 | 46% | 21.5% | 10.4% | 14.7% | 6.7% | 0.61% |
| Mar 2026 | 50.2% | 18.4% | 12.9% | 13.4% | 4.5% | 0.5% |
| Apr 2026 | 51% | 18.7% | 13.1% | 12.1% | 4.5% | 0.51% |
| May 2026 | 49% | 17.6% | 18.6% | 11% | 3.3% | 0.48% |
| Jun 2026 | 50.5% | 17% | 15.1% | 13.7% | 3.3% | 0.47% |
| Jul 2026 | 51% | 15.4% | 12.6% | 13.8% | 6.7% | 0.4% |
| Aug 2026 | 54.7% | 18% | 12.5% | 10.9% | 3.5% | 0.39% |
| Sep 2026 | 51.7% | 18.2% | 13.2% | 12% | 4.5% | 0.41% |
How has the Earthwise and Palmolive comparison changed over the last 12 months?
3 findings
- Palmolive was ahead of Earthwise in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Earthwise’s share of searches among dishwashing liquid brands in New Zealand moved from 24.9% to 18.2%, and its estimated monthly branded searches moved from 500 to 440.
- Across the 12 months ending September 2026, Palmolive’s share of searches among dishwashing liquid brands in New Zealand moved from 49.3% to 51.7%, and its estimated monthly branded searches moved from 990 to 1.3K.
How did search popularity change for New Zealand dishwashing liquid brands in September 2026?
2 changes
In September 2026, Palmolive lost share of searches among dishwashing liquid brands in New Zealand, from 54.7% to 51.7%.
Estimated monthly branded searches for Earthwise in New Zealand fell 12% over 12 measured months, from 500 to 440 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Earthwise’s and Palmolive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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