Digital prescription pharmacies in New Zealand:Which are most popular?

Name: Digital prescription pharmacies in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Pharmacy Direct was the most searched digital prescription pharmacy in New Zealand, accounting for 46.7% of all searches among the five pharmacies tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, ZOOM Pharmacy and Pharmacy Now were mentioned most often, in four of the five answers. ZOOM Pharmacy was recommended most often, coming first in two out of four responses that gave a list.

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Top digital prescription pharmacies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, ZOOM Pharmacy and Pharmacy Now were mentioned most often, in four of the five answers. ZOOM Pharmacy was recommended most often, coming first in two out of four answers that gave a list. Pharmacy Now was second, and PillDrop was third. MedPack, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
ZOOM Pharmacy	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Pharmacy Now	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Pharmacy Direct	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
PillDrop	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
MedPack	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

ZOOM Pharmacy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pharmacy Now4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pharmacy Direct2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PillDrop2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MedPack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital prescription pharmacies

5 answers

Asked ChatGPT
“Which digital prescription pharmacy should I shop at in New Zealand?”
1. 1Pharmacy Now
2. 2ZOOM Pharmacy
Asked ChatGPT
“What are the best digital prescription pharmacies in New Zealand?”
Asked ChatGPT
“What's the best digital prescription pharmacy in New Zealand for repeat medicines?”
Searched Google, AI Overview
“online pharmacy nz”
Searched Google, AI Overview
“online prescription pharmacy”
1. 1Pharmacy Now

Not named in any answer:

MedPack

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which digital prescription pharmacies do people search for most?

This chart shows how often people search Google for each digital prescription pharmacy by name. Each line represents a brand's share of searches for all five digital prescription pharmacies we track, month by month, from searches in New Zealand.

Share of searches among digital prescription pharmacies in New Zealand, by month

Month	Pharmacy Direct	PillDrop	ZOOM Pharmacy	Pharmacy Now	MedPack
Nov 2025	52.5%	24.1%	19.3%	3.8%	0.24%
Dec 2025	53.9%	26.7%	16%	3.2%	0.24%
Jan 2026	51.5%	30.4%	15.4%	2.5%	0.23%
Feb 2026	44.7%	32.3%	20.3%	2.6%	0.12%
Mar 2026	49.1%	29%	18.3%	3.6%	0.11%
Apr 2026	46.5%	29.7%	20.9%	2.7%	0.26%
May 2026	47.2%	28.6%	21.4%	2.8%	0.13%
Jun 2026	50.5%	28.4%	18.6%	2.4%	0.11%
Jul 2026	51.8%	27.1%	19.2%	2%	0%
Aug 2026	49.4%	29.2%	18.3%	2.9%	0.22%
Sep 2026	51.7%	27%	19.2%	2%	0.12%
Oct 2026	46.7%	29.8%	21.1%	2.2%	0.13%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Pharmacy Direct	46.7%	3.6K	-18.2%	-5 points
2, held 2nd	PillDrop	29.8%	2.3K	0%	+2.8 points
3, held 3rd	ZOOM PharmacyZOOM Care	21.1%	1.6K	0%	+2 points
4, held 4th	Pharmacy NowLD Group	2.2%	170	0%	+0.2 points
5, held 5th	MedPack	0.13%	10	0%	0 points

1.Pharmacy Direct
46.7%
Held 1st. 3.6K estimated branded searches, -18.2% vs prior month. Share -5 points.
2.PillDrop
29.8%
Held 2nd. 2.3K estimated branded searches, 0% vs prior month. Share +2.8 points.
3.ZOOM Pharmacy
21.1%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +2 points.
4.Pharmacy Now
2.2%
Held 4th. 170 estimated branded searches, 0% vs prior month. Share +0.2 points.
5.MedPack
0.13%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among digital prescription pharmacies in New Zealand?

5 brands

In October 2026, Pharmacy Direct was the most searched among digital prescription pharmacies in New Zealand, with an estimated 3.6K branded searches, 46.7% of all searches for the five tracked by the Brandwave Brand Demand Index. PillDrop is in 2nd place, 16.9 percentage points behind at 29.8%.

New Zealand digital prescription pharmacies, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Pharmacy Direct	52.5% → 46.7%	53.9%Dec 2025	44.7%Feb 2026	1st
PillDrop	24.1% → 29.8%	32.3%Feb 2026	24.1%Nov 2025	2nd
ZOOM Pharmacy	19.3% → 21.1%	21.4%May 2026	15.4%Jan 2026	3rd
Pharmacy Now	3.8% → 2.2%	3.8%Nov 2025	2%Sep 2026	4th
MedPack	0.24% → 0.13%	0.26%Apr 2026	0%Jul 2026	5th

Each finding as a sentence

Across the 12 months ending October 2026, Pharmacy Direct’s share of searches among digital prescription pharmacies in New Zealand decreased from 52.5% to 46.7%.
Across the 12 months ending October 2026, PillDrop’s share of searches among digital prescription pharmacies in New Zealand increased from 24.1% to 29.8%.
Across the 12 months ending October 2026, ZOOM Pharmacy’s share of searches among digital prescription pharmacies in New Zealand increased from 19.3% to 21.1%.
Across the 12 months ending October 2026, Pharmacy Now’s share of searches among digital prescription pharmacies in New Zealand decreased from 3.8% to 2.2%.
Across the 12 months ending October 2026, Pharmacy Direct’s share of searches among digital prescription pharmacies in New Zealand peaked at 53.9% in December 2025 and was lowest at 44.7% in February 2026.
Across the 12 months ending October 2026, PillDrop’s share of searches among digital prescription pharmacies in New Zealand peaked at 32.3% in February 2026 and was lowest at 24.1% in November 2025.
Across the 12 months ending October 2026, ZOOM Pharmacy’s share of searches among digital prescription pharmacies in New Zealand peaked at 21.4% in May 2026 and was lowest at 15.4% in January 2026.
Across the 12 months ending October 2026, Pharmacy Now’s share of searches among digital prescription pharmacies in New Zealand peaked at 3.8% in November 2025 and was lowest at 2% in September 2026.
Across the 12 months ending October 2026, MedPack held steady: its share of searches among digital prescription pharmacies in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand digital prescription pharmacies in October 2026?

5 changes

In October 2026, PillDrop gained share of searches among digital prescription pharmacies in New Zealand, from 27% to 29.8%.
In October 2026, ZOOM Pharmacy gained share of searches among digital prescription pharmacies in New Zealand, from 19.2% to 21.1%.
In October 2026, Pharmacy Direct lost share of searches among digital prescription pharmacies in New Zealand, from 51.7% to 46.7%.
Estimated monthly branded searches for MedPack in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.
Estimated monthly branded searches for Pharmacy Now in New Zealand fell 46.9% over 12 measured months, from 320 to 170 in October 2026.

How are branded searches counted for digital prescription pharmacies?

11 search terms

Each brand's share of searches among digital prescription pharmacies comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.