Pharmacy Direct vs ZOOM Pharmacy:Which is more popular in New Zealand?
In October 2026, Pharmacy Direct had more branded searches than ZOOM Pharmacy among digital prescription pharmacies in New Zealand. Pharmacy Direct had about 3,600 branded searches, while ZOOM Pharmacy had 1,630. Pharmacy Direct made up 46.7% of all digital prescription pharmacy searches we track, and ZOOM Pharmacy accounted for 21.1%. When we asked ChatGPT and Google AI Overviews about digital prescription pharmacies, ZOOM Pharmacy appeared in four of the five answers and Pharmacy Direct in two. ZOOM Pharmacy was mentioned before Pharmacy Direct in every answer.
Who do people search for more?
Pharmacy Direct, about 2 searches for every 1 for ZOOM Pharmacy
Who does AI mention more?
ZOOM Pharmacy, mentioned in 4 of 5 answers, Pharmacy Direct in 2
Who does AI recommend more?
ZOOM Pharmacy, named ahead of Pharmacy Direct in every answer
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Top digital prescription pharmacies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ZOOM Pharmacy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pharmacy Direct was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ZOOM Pharmacy was listed before Pharmacy Direct in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ZOOM Pharmacy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pharmacy Now4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Pharmacy Direct2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PillDrop2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MedPack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital prescription pharmacies
5 answers
Asked ChatGPT
“Which digital prescription pharmacy should I shop at in New Zealand?”
Asked ChatGPT
“What are the best digital prescription pharmacies in New Zealand?”
Asked ChatGPT
“What's the best digital prescription pharmacy in New Zealand for repeat medicines?”
Searched Google, AI Overview
“online pharmacy nz”
Searched Google, AI Overview
“online prescription pharmacy”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Pharmacy Direct or ZOOM Pharmacy more popular in search?
This chart shows how often people search Google for Pharmacy Direct and ZOOM Pharmacy by name. Each line represents a brand's share of searches for all five digital prescription pharmacies we track, month by month, from searches in New Zealand.
Share of searches by month for Pharmacy Direct, ZOOM Pharmacy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pharmacy Direct | PillDrop | ZOOM Pharmacy | Pharmacy Now | MedPack |
|---|---|---|---|---|---|
| Nov 2025 | 52.5% | 24.1% | 19.3% | 3.8% | 0.24% |
| Dec 2025 | 53.9% | 26.7% | 16% | 3.2% | 0.24% |
| Jan 2026 | 51.5% | 30.4% | 15.4% | 2.5% | 0.23% |
| Feb 2026 | 44.7% | 32.3% | 20.3% | 2.6% | 0.12% |
| Mar 2026 | 49.1% | 29% | 18.3% | 3.6% | 0.11% |
| Apr 2026 | 46.5% | 29.7% | 20.9% | 2.7% | 0.26% |
| May 2026 | 47.2% | 28.6% | 21.4% | 2.8% | 0.13% |
| Jun 2026 | 50.5% | 28.4% | 18.6% | 2.4% | 0.11% |
| Jul 2026 | 51.8% | 27.1% | 19.2% | 2% | 0% |
| Aug 2026 | 49.4% | 29.2% | 18.3% | 2.9% | 0.22% |
| Sep 2026 | 51.7% | 27% | 19.2% | 2% | 0.12% |
| Oct 2026 | 46.7% | 29.8% | 21.1% | 2.2% | 0.13% |
How has branded search for Pharmacy Direct and ZOOM Pharmacy changed in New Zealand over the last 12 months?
3 findings
- Pharmacy Direct was ahead of ZOOM Pharmacy in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Pharmacy Direct’s share of searches among digital prescription pharmacies in New Zealand moved from 52.5% to 46.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending October 2026, ZOOM Pharmacy’s share of searches among digital prescription pharmacies in New Zealand moved from 19.3% to 21.1%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for New Zealand digital prescription pharmacies in October 2026?
2 changes
In October 2026, ZOOM Pharmacy gained share of searches among digital prescription pharmacies in New Zealand, from 19.2% to 21.1%.
In October 2026, Pharmacy Direct lost share of searches among digital prescription pharmacies in New Zealand, from 51.7% to 46.7%.
How are Pharmacy Direct’s and ZOOM Pharmacy’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Pharmacy Direct’s and ZOOM Pharmacy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pharmacy Direct
1 branded search term
- pharmacy direct
ZOOM Pharmacy
3 branded search terms
- zoom pharmacy
- zoom prescriptions
- zoompharmacy
Other head-to-heads among digital prescription pharmacies
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