Brandwave

How popular isPharmacy Direct?

In October 2026, people searched for Pharmacy Direct by name about 3,600 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 46.7% of all New Zealand digital prescription pharmacy searches, placing Pharmacy Direct first out of five pharmacies. When we asked both ChatGPT and Google AI Overviews about digital prescription pharmacies, Pharmacy Direct appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in October 2026

Pharmacy Direct is the most searched of 5 competitors and the fourth most recommended in the AI answers we collected.

  1. Pharmacy DirectShare of searches 46.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. PillDropShare of searches 29.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. ZOOM PharmacyShare of searches 21.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Pharmacy NowShare of searches 2.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. MedPackShare of searches 0.13%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Pharmacy Direct website (opens in a new tab)

Follow Pharmacy Direct and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top digital prescription pharmacies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pharmacy Direct was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pharmacy Direct is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ZOOM Pharmacy1st
  2. Pharmacy Now2nd
  3. PillDrop3rd
  4. Pharmacy Direct4th
  5. MedPack–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ZOOM Pharmacy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pharmacy Now4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pharmacy Direct2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PillDrop2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MedPack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital prescription pharmacies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Pharmacy Direct compared with other New Zealand digital prescription pharmacies?

Pharmacy Direct against digital prescription pharmacies in New Zealand, by month

Share of searches by month for Pharmacy Direct, PillDrop, ZOOM Pharmacy, Pharmacy Now. The figures are in the table below the chart.

View monthly share of searches table
MonthPharmacy DirectPillDropZOOM PharmacyPharmacy NowMedPack
Nov 202552.5%24.1%19.3%3.8%0.24%
Dec 202553.9%26.7%16%3.2%0.24%
Jan 202651.5%30.4%15.4%2.5%0.23%
Feb 202644.7%32.3%20.3%2.6%0.12%
Mar 202649.1%29%18.3%3.6%0.11%
Apr 202646.5%29.7%20.9%2.7%0.26%
May 202647.2%28.6%21.4%2.8%0.13%
Jun 202650.5%28.4%18.6%2.4%0.11%
Jul 202651.8%27.1%19.2%2%0%
Aug 202649.4%29.2%18.3%2.9%0.22%
Sep 202651.7%27%19.2%2%0.12%
Oct 202646.7%29.8%21.1%2.2%0.13%

  1. 1.Pharmacy Direct

    46.7%

    Held 1st. 3.6K estimated branded searches, -18.2% vs prior month. Share -5 points.

  2. 2.PillDrop

    29.8%

    Held 2nd. 2.3K estimated branded searches, 0% vs prior month. Share +2.8 points.

  3. 3.ZOOM Pharmacy

    21.1%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.Pharmacy Now

    2.2%

    Held 4th. 170 estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.MedPack

    0.13%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Pharmacy Direct and its closest rivals

Every comparison with Pharmacy Direct

4 comparisons

How has branded search demand for Pharmacy Direct changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Pharmacy Direct in New Zealand fell from 4.4K to 3.6K.
  • Across the 12 months ending October 2026, Pharmacy Direct’s share of searches among digital prescription pharmacies in New Zealand decreased from 52.5% to 46.7%.
  • Across the 12 months ending October 2026, Pharmacy Direct’s share of searches among digital prescription pharmacies in New Zealand peaked at 53.9% in December 2025 and was lowest at 44.7% in February 2026.

How did search popularity change for New Zealand digital prescription pharmacies in October 2026?

5 changes

  1. In October 2026, PillDrop gained share of searches among digital prescription pharmacies in New Zealand, from 27% to 29.8%.

  2. In October 2026, ZOOM Pharmacy gained share of searches among digital prescription pharmacies in New Zealand, from 19.2% to 21.1%.

  3. In October 2026, Pharmacy Direct lost share of searches among digital prescription pharmacies in New Zealand, from 51.7% to 46.7%.

  4. Estimated monthly branded searches for MedPack in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.

  5. Estimated monthly branded searches for Pharmacy Now in New Zealand fell 46.9% over 12 measured months, from 320 to 170 in October 2026.

How are Pharmacy Direct’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pharmacy Direct’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pharmacy direct

Do you work for Pharmacy Direct? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Pharmacy Direct your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free