Brandwave

Pharmacy Direct vs PillDrop:Which is more popular in New Zealand?

In October 2026, Pharmacy Direct had more branded searches than PillDrop among digital prescription pharmacies in New Zealand. Pharmacy Direct had about 3,600 branded searches, while PillDrop had 2,300. Pharmacy Direct made up 46.7% of all digital prescription pharmacy searches we track, and PillDrop accounted for 29.8%. When we asked ChatGPT and Google AI Overviews about digital prescription pharmacies, Pharmacy Direct and PillDrop each appeared in two of the five answers. PillDrop was mentioned before Pharmacy Direct in two out of three answers that named either.

Among digital prescription pharmacies in New Zealand in October 2026

Who do people search for more?

Pharmacy Direct, about 57% more searches than PillDrop

Pharmacy Direct 3.6K searchesPillDrop 2.3K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Pharmacy Direct in 2 of 5PillDrop in 2 of 5

Who does AI recommend more?

PillDrop, named ahead of Pharmacy Direct in 2 of 3 answers

PillDrop first in 2Pharmacy Direct first in 1

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Top digital prescription pharmacies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pharmacy Direct was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PillDrop was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. PillDrop was listed before Pharmacy Direct in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ZOOM Pharmacy1st
  2. Pharmacy Now2nd
  3. PillDrop3rd
  4. Pharmacy Direct4th
  5. MedPack–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ZOOM Pharmacy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pharmacy Now4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pharmacy Direct2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PillDrop2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MedPack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital prescription pharmacies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pharmacy Direct or PillDrop more popular in search?

This chart shows how often people search Google for Pharmacy Direct and PillDrop by name. Each line represents a brand's share of searches for all five digital prescription pharmacies we track, month by month, from searches in New Zealand.

Pharmacy Direct and PillDrop among digital prescription pharmacies in New Zealand, by month

Share of searches by month for Pharmacy Direct, PillDrop. The figures are in the table below the chart.

View monthly share of searches table
MonthPharmacy DirectPillDropZOOM PharmacyPharmacy NowMedPack
Nov 202552.5%24.1%19.3%3.8%0.24%
Dec 202553.9%26.7%16%3.2%0.24%
Jan 202651.5%30.4%15.4%2.5%0.23%
Feb 202644.7%32.3%20.3%2.6%0.12%
Mar 202649.1%29%18.3%3.6%0.11%
Apr 202646.5%29.7%20.9%2.7%0.26%
May 202647.2%28.6%21.4%2.8%0.13%
Jun 202650.5%28.4%18.6%2.4%0.11%
Jul 202651.8%27.1%19.2%2%0%
Aug 202649.4%29.2%18.3%2.9%0.22%
Sep 202651.7%27%19.2%2%0.12%
Oct 202646.7%29.8%21.1%2.2%0.13%

How has branded search for Pharmacy Direct and PillDrop changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand digital prescription pharmacies in October 2026?

2 changes

  1. In October 2026, PillDrop gained share of searches among digital prescription pharmacies in New Zealand, from 27% to 29.8%.

  2. In October 2026, Pharmacy Direct lost share of searches among digital prescription pharmacies in New Zealand, from 51.7% to 46.7%.

How are Pharmacy Direct’s and PillDrop’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Pharmacy Direct’s and PillDrop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pharmacy Direct

1 branded search term

  • pharmacy direct

PillDrop

3 branded search terms

  • pill drop
  • pilldrop
  • pilldrop pharmacy

How the Brand Demand Index is measured

Other head-to-heads among digital prescription pharmacies

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