Brandwave

How popular isPillDrop?

In October 2026, people searched for PillDrop by name about 2,300 times in New Zealand, a 13.9% increase from the previous year. These searches made up 29.8% of all New Zealand digital prescription pharmacy searches, placing PillDrop second out of five pharmacies. When we asked both ChatGPT and Google AI Overviews about digital prescription pharmacies, PillDrop appeared in two of the five answers and was the third most recommended of the five.

Search and AI answers in October 2026

PillDrop is the second most searched of 5 competitors and the third most recommended in the AI answers we collected.

  1. Pharmacy DirectShare of searches 46.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. PillDropShare of searches 29.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. ZOOM PharmacyShare of searches 21.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Pharmacy NowShare of searches 2.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. MedPackShare of searches 0.13%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top digital prescription pharmacies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PillDrop was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. PillDrop is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ZOOM Pharmacy1st
  2. Pharmacy Now2nd
  3. PillDrop3rd
  4. Pharmacy Direct4th
  5. MedPack–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ZOOM Pharmacy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pharmacy Now4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pharmacy Direct2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PillDrop2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MedPack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital prescription pharmacies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for PillDrop compared with other New Zealand digital prescription pharmacies?

PillDrop against digital prescription pharmacies in New Zealand, by month

Share of searches by month for Pharmacy Direct, PillDrop, ZOOM Pharmacy, Pharmacy Now. The figures are in the table below the chart.

View monthly share of searches table
MonthPharmacy DirectPillDropZOOM PharmacyPharmacy NowMedPack
Nov 202552.5%24.1%19.3%3.8%0.24%
Dec 202553.9%26.7%16%3.2%0.24%
Jan 202651.5%30.4%15.4%2.5%0.23%
Feb 202644.7%32.3%20.3%2.6%0.12%
Mar 202649.1%29%18.3%3.6%0.11%
Apr 202646.5%29.7%20.9%2.7%0.26%
May 202647.2%28.6%21.4%2.8%0.13%
Jun 202650.5%28.4%18.6%2.4%0.11%
Jul 202651.8%27.1%19.2%2%0%
Aug 202649.4%29.2%18.3%2.9%0.22%
Sep 202651.7%27%19.2%2%0.12%
Oct 202646.7%29.8%21.1%2.2%0.13%

  1. 1.Pharmacy Direct

    46.7%

    Held 1st. 3.6K estimated branded searches, -18.2% vs prior month. Share -5 points.

  2. 2.PillDrop

    29.8%

    Held 2nd. 2.3K estimated branded searches, 0% vs prior month. Share +2.8 points.

  3. 3.ZOOM Pharmacy

    21.1%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.Pharmacy Now

    2.2%

    Held 4th. 170 estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.MedPack

    0.13%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between PillDrop and its closest rivals

Every comparison with PillDrop

4 comparisons

How has branded search demand for PillDrop changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for PillDrop in New Zealand rose from 2K to 2.3K.
  • Across the 12 months ending October 2026, PillDrop’s share of searches among digital prescription pharmacies in New Zealand increased from 24.1% to 29.8%.
  • Across the 12 months ending October 2026, PillDrop’s share of searches among digital prescription pharmacies in New Zealand peaked at 32.3% in February 2026 and was lowest at 24.1% in November 2025.

How did search popularity change for New Zealand digital prescription pharmacies in October 2026?

5 changes

  1. In October 2026, PillDrop gained share of searches among digital prescription pharmacies in New Zealand, from 27% to 29.8%.

  2. In October 2026, ZOOM Pharmacy gained share of searches among digital prescription pharmacies in New Zealand, from 19.2% to 21.1%.

  3. In October 2026, Pharmacy Direct lost share of searches among digital prescription pharmacies in New Zealand, from 51.7% to 46.7%.

  4. Estimated monthly branded searches for MedPack in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.

  5. Estimated monthly branded searches for Pharmacy Now in New Zealand fell 46.9% over 12 measured months, from 320 to 170 in October 2026.

How are PillDrop’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using PillDrop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pill drop
  • pilldrop
  • pilldrop pharmacy

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