Pharmacy Now vs PillDrop:Which is more popular in New Zealand?
In October 2026, PillDrop had more branded searches than Pharmacy Now among digital prescription pharmacies in New Zealand. PillDrop had about 2,300 branded searches, while Pharmacy Now had 170. PillDrop made up 29.8% of all digital prescription pharmacy searches we track, and Pharmacy Now accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about digital prescription pharmacies, Pharmacy Now appeared in four of the five answers and PillDrop in two. Pharmacy Now and PillDrop were each mentioned first in two of the four answers.
Who do people search for more?
PillDrop, about 14 searches for every 1 for Pharmacy Now
Who does AI mention more?
Pharmacy Now, mentioned in 4 of 5 answers, PillDrop in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top digital prescription pharmacies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pharmacy Now was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. PillDrop was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pharmacy Now and PillDrop were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ZOOM Pharmacy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Pharmacy Now4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pharmacy Direct2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- PillDrop2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MedPack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital prescription pharmacies
5 answers
Asked ChatGPT
“Which digital prescription pharmacy should I shop at in New Zealand?”
Asked ChatGPT
“What are the best digital prescription pharmacies in New Zealand?”
Asked ChatGPT
“What's the best digital prescription pharmacy in New Zealand for repeat medicines?”
Searched Google, AI Overview
“online pharmacy nz”
Searched Google, AI Overview
“online prescription pharmacy”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Pharmacy Now or PillDrop more popular in search?
This chart shows how often people search Google for Pharmacy Now and PillDrop by name. Each line represents a brand's share of searches for all five digital prescription pharmacies we track, month by month, from searches in New Zealand.
Share of searches by month for PillDrop, Pharmacy Now. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pharmacy Direct | PillDrop | ZOOM Pharmacy | Pharmacy Now | MedPack |
|---|---|---|---|---|---|
| Nov 2025 | 52.5% | 24.1% | 19.3% | 3.8% | 0.24% |
| Dec 2025 | 53.9% | 26.7% | 16% | 3.2% | 0.24% |
| Jan 2026 | 51.5% | 30.4% | 15.4% | 2.5% | 0.23% |
| Feb 2026 | 44.7% | 32.3% | 20.3% | 2.6% | 0.12% |
| Mar 2026 | 49.1% | 29% | 18.3% | 3.6% | 0.11% |
| Apr 2026 | 46.5% | 29.7% | 20.9% | 2.7% | 0.26% |
| May 2026 | 47.2% | 28.6% | 21.4% | 2.8% | 0.13% |
| Jun 2026 | 50.5% | 28.4% | 18.6% | 2.4% | 0.11% |
| Jul 2026 | 51.8% | 27.1% | 19.2% | 2% | 0% |
| Aug 2026 | 49.4% | 29.2% | 18.3% | 2.9% | 0.22% |
| Sep 2026 | 51.7% | 27% | 19.2% | 2% | 0.12% |
| Oct 2026 | 46.7% | 29.8% | 21.1% | 2.2% | 0.13% |
How has branded search for Pharmacy Now and PillDrop changed in New Zealand over the last 12 months?
3 findings
- PillDrop was ahead of Pharmacy Now in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Pharmacy Now’s share of searches among digital prescription pharmacies in New Zealand moved from 3.8% to 2.2%, and its estimated monthly branded searches moved from 320 to 170.
- Across the 12 months ending October 2026, PillDrop’s share of searches among digital prescription pharmacies in New Zealand moved from 24.1% to 29.8%, and its estimated monthly branded searches moved from 2K to 2.3K.
How did search popularity change for New Zealand digital prescription pharmacies in October 2026?
2 changes
In October 2026, PillDrop gained share of searches among digital prescription pharmacies in New Zealand, from 27% to 29.8%.
Estimated monthly branded searches for Pharmacy Now in New Zealand fell 46.9% over 12 measured months, from 320 to 170 in October 2026.
How are Pharmacy Now’s and PillDrop’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Pharmacy Now’s and PillDrop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pharmacy Now
2 branded search terms
- pharmacy now
- pharmacynow
PillDrop
3 branded search terms
- pill drop
- pilldrop
- pilldrop pharmacy
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