Brandwave

MedPack vs Pharmacy Direct:Which is more popular in New Zealand?

In October 2026, Pharmacy Direct had more branded searches than MedPack among digital prescription pharmacies in New Zealand. Pharmacy Direct had about 3,600 branded searches, while MedPack had 10. Pharmacy Direct made up 46.7% of all digital prescription pharmacy searches we track, and MedPack accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about digital prescription pharmacies, Pharmacy Direct appeared in two of the five answers and MedPack in none.

Among digital prescription pharmacies in New Zealand in October 2026

Who do people search for more?

Pharmacy Direct, about 360 searches for every 1 for MedPack

Pharmacy Direct 3.6K searchesMedPack 10 searches

Who does AI mention more?

Pharmacy Direct, mentioned in 2 of 5 answers, MedPack in 0

Pharmacy Direct in 2 of 5MedPack in 0 of 5

Who does AI recommend more?

Pharmacy Direct, the only one of the two named

Pharmacy Direct first in 2MedPack never named

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Top digital prescription pharmacies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pharmacy Direct was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. MedPack did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ZOOM Pharmacy1st
  2. Pharmacy Now2nd
  3. PillDrop3rd
  4. Pharmacy Direct4th
  5. MedPack–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ZOOM Pharmacy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pharmacy Now4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pharmacy Direct2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PillDrop2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MedPack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital prescription pharmacies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is MedPack or Pharmacy Direct more popular in search?

This chart shows how often people search Google for MedPack and Pharmacy Direct by name. Each line represents a brand's share of searches for all five digital prescription pharmacies we track, month by month, from searches in New Zealand.

MedPack and Pharmacy Direct among digital prescription pharmacies in New Zealand, by month

Share of searches by month for Pharmacy Direct, MedPack. The figures are in the table below the chart.

View monthly share of searches table
MonthPharmacy DirectPillDropZOOM PharmacyPharmacy NowMedPack
Nov 202552.5%24.1%19.3%3.8%0.24%
Dec 202553.9%26.7%16%3.2%0.24%
Jan 202651.5%30.4%15.4%2.5%0.23%
Feb 202644.7%32.3%20.3%2.6%0.12%
Mar 202649.1%29%18.3%3.6%0.11%
Apr 202646.5%29.7%20.9%2.7%0.26%
May 202647.2%28.6%21.4%2.8%0.13%
Jun 202650.5%28.4%18.6%2.4%0.11%
Jul 202651.8%27.1%19.2%2%0%
Aug 202649.4%29.2%18.3%2.9%0.22%
Sep 202651.7%27%19.2%2%0.12%
Oct 202646.7%29.8%21.1%2.2%0.13%

How has branded search for MedPack and Pharmacy Direct changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand digital prescription pharmacies in October 2026?

2 changes

  1. In October 2026, Pharmacy Direct lost share of searches among digital prescription pharmacies in New Zealand, from 51.7% to 46.7%.

  2. Estimated monthly branded searches for MedPack in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.

How are MedPack’s and Pharmacy Direct’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using MedPack’s and Pharmacy Direct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MedPack

2 branded search terms

  • medpack
  • medpack pharmacy

Pharmacy Direct

1 branded search term

  • pharmacy direct

How the Brand Demand Index is measured

Other head-to-heads among digital prescription pharmacies

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