Lowrance vs Simrad:Which is more popular?
In September 2026, Lowrance and Simrad were level in searches among depth finder brands in New Zealand, with an estimated 550 versus 500 branded searches, at 3.4% and 3.1% of the total. When we asked ChatGPT and Google AI Overviews about depth finder brands, Lowrance appeared in all five answers and Simrad in three. Lowrance was mentioned before Simrad in every answer.
Who do people search for more?
Lowrance, about 10% more searches than Simrad
Who does AI mention more?
Lowrance, mentioned in every answer we collected
Who does AI recommend more?
Lowrance, named ahead of Simrad in every answer
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Top depth finder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lowrance appeared in all five answers. Simrad was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lowrance was listed before Simrad in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Garmin1st- Lowrance2nd
Humminbird3rd
Simrad4th
Furuno5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lowrance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Humminbird4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Simrad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Furuno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about depth finder brands
5 answers
Asked ChatGPT
“Which depth finder brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best depth finder brands in New Zealand?”
Asked ChatGPT
“What's the best depth finder brand in New Zealand for a boat?”
Searched Google, AI Overview
“best depth finder”
Searched Google, AI Overview
“depth sounder brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Lowrance or Simrad more popular in search?
This chart shows how often people search Google for Lowrance and Simrad by name. Each line represents a brand's share of searches for all five depth finder brands we track, month by month, from searches in New Zealand.
Share of searches by month for Lowrance, Simrad. The figures are in the table below the chart.
View monthly share of searches table
| Month | Garmin | Lowrance | Simrad | Furuno | Humminbird |
|---|---|---|---|---|---|
| Oct 2025 | 90.9% | 4.5% | 3.2% | 0.55% | 0.86% |
| Nov 2025 | 90.6% | 4.9% | 2.8% | 0.7% | 0.95% |
| Dec 2025 | 88% | 7% | 3.3% | 0.65% | 0.95% |
| Jan 2026 | 86.1% | 7.4% | 4.1% | 1.2% | 1.1% |
| Feb 2026 | 90.6% | 4.6% | 3.2% | 0.67% | 0.92% |
| Mar 2026 | 91.2% | 4.2% | 3.4% | 0.55% | 0.68% |
| Apr 2026 | 93.3% | 2.9% | 2.7% | 0.69% | 0.44% |
| May 2026 | 92.2% | 3.8% | 2.9% | 0.44% | 0.69% |
| Jun 2026 | 90.6% | 4.6% | 3.5% | 0.82% | 0.52% |
| Jul 2026 | 90% | 4.2% | 4.1% | 1% | 0.67% |
| Aug 2026 | 91% | 3.9% | 3.7% | 0.55% | 0.86% |
| Sep 2026 | 92% | 3.4% | 3.1% | 0.87% | 0.62% |
How has the Lowrance and Simrad comparison changed over the last 12 months?
3 findings
- Lowrance was ahead of Simrad in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lowrance’s share of searches among depth finder brands in New Zealand moved from 4.5% to 3.4%, and its estimated monthly branded searches moved from 730 to 550.
- Across the 12 months ending September 2026, Simrad’s share of searches among depth finder brands in New Zealand moved from 3.2% to 3.1%, and its estimated monthly branded searches moved from 520 to 500.
How did search popularity change for New Zealand depth finder brands in September 2026?
2 changes
In September 2026, Simrad lost share of searches among depth finder brands in New Zealand, from 3.7% to 3.1%.
In September 2026, Lowrance lost share of searches among depth finder brands in New Zealand, from 3.9% to 3.4%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Lowrance’s and Simrad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among depth finder brands
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