Garmin vs Lowrance:Which is more popular?
In September 2026, Garmin had more branded searches than Lowrance among depth finder brands in New Zealand. Garmin had about 14,800 branded searches, while Lowrance had 550. Garmin made up 92% of all depth finder brand searches we track, and Lowrance accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about depth finder brands, both Garmin and Lowrance appeared in all five answers. Garmin was mentioned before Lowrance in every answer.
Who do people search for more?
Garmin, about 27 searches for every 1 for Lowrance
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Garmin, named ahead of Lowrance in every answer
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Top depth finder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Garmin and Lowrance showed up in all five answers. Garmin was listed before Lowrance in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Garmin1st
Lowrance2nd
Humminbird3rd
Simrad4th
Furuno5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lowrance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Humminbird4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Simrad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Furuno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about depth finder brands
5 answers
Asked ChatGPT
“Which depth finder brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best depth finder brands in New Zealand?”
Asked ChatGPT
“What's the best depth finder brand in New Zealand for a boat?”
Searched Google, AI Overview
“best depth finder”
Searched Google, AI Overview
“depth sounder brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Garmin or Lowrance more popular in search?
This chart shows how often people search Google for Garmin and Lowrance by name. Each line represents a brand's share of searches for all five depth finder brands we track, month by month, from searches in New Zealand.
Share of searches by month for Garmin, Lowrance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Garmin | Lowrance | Simrad | Furuno | Humminbird |
|---|---|---|---|---|---|
| Oct 2025 | 90.9% | 4.5% | 3.2% | 0.55% | 0.86% |
| Nov 2025 | 90.6% | 4.9% | 2.8% | 0.7% | 0.95% |
| Dec 2025 | 88% | 7% | 3.3% | 0.65% | 0.95% |
| Jan 2026 | 86.1% | 7.4% | 4.1% | 1.2% | 1.1% |
| Feb 2026 | 90.6% | 4.6% | 3.2% | 0.67% | 0.92% |
| Mar 2026 | 91.2% | 4.2% | 3.4% | 0.55% | 0.68% |
| Apr 2026 | 93.3% | 2.9% | 2.7% | 0.69% | 0.44% |
| May 2026 | 92.2% | 3.8% | 2.9% | 0.44% | 0.69% |
| Jun 2026 | 90.6% | 4.6% | 3.5% | 0.82% | 0.52% |
| Jul 2026 | 90% | 4.2% | 4.1% | 1% | 0.67% |
| Aug 2026 | 91% | 3.9% | 3.7% | 0.55% | 0.86% |
| Sep 2026 | 92% | 3.4% | 3.1% | 0.87% | 0.62% |
How has the Garmin and Lowrance comparison changed over the last 12 months?
3 findings
- Garmin was ahead of Lowrance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Garmin’s share of searches among depth finder brands in New Zealand moved from 90.9% to 92%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Lowrance’s share of searches among depth finder brands in New Zealand moved from 4.5% to 3.4%, and its estimated monthly branded searches moved from 730 to 550.
How did search popularity change for New Zealand depth finder brands in September 2026?
2 changes
In September 2026, Garmin gained share of searches among depth finder brands in New Zealand, from 91% to 92%.
In September 2026, Lowrance lost share of searches among depth finder brands in New Zealand, from 3.9% to 3.4%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Garmin’s and Lowrance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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