Bosch vs Samsung:Which is more popular?
In September 2026, Samsung had more branded searches than Bosch among counter depth refrigerator brands in New Zealand. Samsung had about 390 branded searches, while Bosch had 0. Samsung made up 1.4% of all counter depth refrigerator brand searches we track, and Bosch accounted for 0%. When we asked ChatGPT and Google AI Overviews about counter depth refrigerator brands, Bosch appeared in four of the five answers and Samsung in one. Bosch was mentioned before Samsung in every answer.
Who do people search for more?
Samsung, the only one of the two with measured searches
Who does AI mention more?
Bosch, mentioned in 4 of 5 answers, Samsung in 1
Who does AI recommend more?
Bosch, named ahead of Samsung in every answer
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Top counter depth refrigerator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Samsung in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bosch1st
Fisher & Paykel2nd
LG3rd- Samsung4th
KitchenAid–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about counter depth refrigerator brands
5 answers
Asked ChatGPT
“Which counter depth refrigerator brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best counter depth refrigerator brands in New Zealand?”
Asked ChatGPT
“What's the best counter depth refrigerator brand in New Zealand for a built in look?”
Searched Google, AI Overview
“best counter depth refrigerator”
Searched Google, AI Overview
“counter depth fridge nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Samsung more popular in search?
This chart shows how often people search Google for Bosch and Samsung by name. Each line represents a brand's share of searches for all five counter depth refrigerator brands we track, month by month, from searches in New Zealand.
Share of searches by month for Samsung, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | KitchenAid | Samsung | LG | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 74% | 23.6% | 1.4% | 1% | 0.04% |
| Nov 2025 | 66.8% | 30.9% | 1.3% | 0.97% | 0% |
| Dec 2025 | 61.7% | 35.9% | 1.5% | 0.89% | 0.03% |
| Jan 2026 | 70.2% | 27.4% | 1.4% | 0.98% | 0.03% |
| Feb 2026 | 74.6% | 23.3% | 1.2% | 0.89% | 0.04% |
| Mar 2026 | 77.9% | 20% | 1.2% | 0.91% | 0.03% |
| Apr 2026 | 74.4% | 22.9% | 1.4% | 1.3% | 0.04% |
| May 2026 | 77.5% | 20.5% | 1% | 0.95% | 0% |
| Jun 2026 | 77.8% | 19.9% | 1% | 1.2% | 0.03% |
| Jul 2026 | 79.6% | 18.3% | 1.1% | 0.94% | 0% |
| Aug 2026 | 77.5% | 20% | 1.5% | 1% | 0% |
| Sep 2026 | 73.7% | 23.9% | 1.4% | 1% | 0% |
How has the Bosch and Samsung comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among counter depth refrigerator brands in New Zealand moved from 0.04% to 0%, and its estimated monthly branded searches moved from 10 to 0.
- Across the 12 months ending September 2026, Samsung’s share of searches among counter depth refrigerator brands in New Zealand held steady at 1.4%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand counter depth refrigerator brands in September 2026?
1 change
Estimated monthly branded searches for Bosch in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among counter depth refrigerator brands
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