Circulon vs Staub:Which is more popular?
In September 2026, Staub had more branded searches than Circulon among cookware brands in New Zealand. Staub had about 780 branded searches, while Circulon had 330. Staub made up 5.1% of all cookware brand searches we track, and Circulon accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about cookware brands, neither Circulon nor Staub appeared in any of the five answers.
Who do people search for more?
Staub, about 2 searches for every 1 for Circulon
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Circulon nor Staub showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Scanpan1st
Tefal2nd
GreenPan3rd
Le Creuset4th
Essteele5th- Staub–
HexClad–
Tramontina–
Circulon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scanpan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GreenPan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Essteele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cookware brands
5 answers
Asked ChatGPT
“Which cookware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cookware brands in New Zealand?”
Asked ChatGPT
“What's the best cookware brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“pots and pans nz”
Searched Google, AI Overview
“non stick cookware”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Circulon or Staub more popular in search?
This chart shows how often people search Google for Circulon and Staub by name. Each line represents a brand's share of searches for all nine cookware brands we track, month by month, from searches in New Zealand.
Share of searches by month for Staub, Circulon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Tefal | Staub | GreenPan | HexClad | Tramontina | Circulon | Essteele |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 19.8% | 10% | 4.7% | 4.5% | 3.6% | 2.2% | 3.2% | 0.69% |
| Nov 2025 | 55.8% | 17% | 8.7% | 5.3% | 3.3% | 4.1% | 2.1% | 2.7% | 1.1% |
| Dec 2025 | 60% | 15.7% | 6.6% | 3.9% | 4.3% | 4.1% | 1.9% | 2.4% | 0.99% |
| Jan 2026 | 52.9% | 20.1% | 7.6% | 4.7% | 3.9% | 3.8% | 2.4% | 3.5% | 1.1% |
| Feb 2026 | 56.6% | 17.2% | 8% | 4.9% | 4.1% | 3.6% | 2.1% | 2.7% | 0.85% |
| Mar 2026 | 58.5% | 14.3% | 9.5% | 5.9% | 3.5% | 2.8% | 1.9% | 2.7% | 0.88% |
| Apr 2026 | 50.1% | 20.8% | 9.3% | 5.2% | 4.3% | 3.6% | 2.6% | 3.1% | 1.1% |
| May 2026 | 53.7% | 18.8% | 9.3% | 5.1% | 3.9% | 3.2% | 2.2% | 2.8% | 0.99% |
| Jun 2026 | 55.3% | 18.4% | 9.6% | 5.2% | 2.5% | 3.2% | 1.8% | 2.7% | 1.3% |
| Jul 2026 | 52.9% | 20.2% | 9.4% | 4.2% | 2.9% | 3.3% | 3.8% | 2.4% | 0.97% |
| Aug 2026 | 51.2% | 21% | 10.7% | 5.1% | 2.9% | 3% | 2.6% | 2.6% | 0.91% |
| Sep 2026 | 53.1% | 21.2% | 9.2% | 5.1% | 3.1% | 3% | 2.3% | 2.2% | 0.85% |
How has the Circulon and Staub comparison changed over the last 12 months?
3 findings
- Staub was ahead of Circulon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Circulon’s share of searches among cookware brands in New Zealand moved from 3.2% to 2.2%, and its estimated monthly branded searches moved from 410 to 330.
- Across the 12 months ending September 2026, Staub’s share of searches among cookware brands in New Zealand moved from 4.7% to 5.1%, and its estimated monthly branded searches moved from 610 to 780.
How did search popularity change for New Zealand cookware brands in September 2026?
2 changes
In September 2026, Circulon fell from 7th to 8th among cookware brands in New Zealand.
Estimated monthly branded searches for Staub in New Zealand rose 27.9% over 12 measured months, from 610 to 780 in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Circulon’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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