Brandwave

Makita vs Milwaukee:Which is more popular?

In September 2026, Makita had more branded searches than Milwaukee among compound miter saw brands in New Zealand. Makita had about 8,100 branded searches, while Milwaukee had 0. Makita made up 30.1% of all compound miter saw brand searches we track, and Milwaukee accounted for 0%. When we asked ChatGPT and Google AI Overviews about compound miter saw brands, Makita appeared in all five answers and Milwaukee in two. Makita was mentioned before Milwaukee in every answer.

Among compound miter saw brands in New Zealand in September 2026

Who do people search for more?

Makita, the only one of the two with measured searches

Makita 8.1K searchesMilwaukee 0 searches

Who does AI mention more?

Makita, mentioned in every answer we collected

Makita in 5 of 5Milwaukee in 2 of 5

Who does AI recommend more?

Makita, named ahead of Milwaukee in every answer

Makita first in 4Milwaukee never first

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Top compound miter saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Milwaukee was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before Milwaukee in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. DeWalt2nd
  3. Bosch3rd
  4. Festool4th
  5. Milwaukee5th
  6. Ryobi6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about compound miter saw brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Makita or Milwaukee more popular in search?

This chart shows how often people search Google for Makita and Milwaukee by name. Each line represents a brand's share of searches for all six compound miter saw brands we track, month by month, from searches in New Zealand.

Makita and Milwaukee among compound miter saw brands in New Zealand, by month

Share of searches by month for Makita, Milwaukee. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltRyobiFestoolBoschMilwaukee
Oct 202530.8%28.8%30%10.3%0.05%0.05%
Nov 202524.5%32%36.1%7.3%0.04%0%
Dec 202527.4%25.2%40.6%6.8%0.04%0%
Jan 202629.9%27.5%34.9%7.6%0%0.05%
Feb 202630.5%30.6%29.5%9.4%0%0.05%
Mar 202628.3%29.1%32.5%10%0.04%0.04%
Apr 202631%30.5%29.9%8.5%0.05%0.05%
May 202630.7%33.6%25.1%10.5%0.05%0.05%
Jun 202628.4%36.4%24.4%10.8%0.04%0.04%
Jul 202630%34.2%24.4%11.3%0.05%0.05%
Aug 202628.1%33.6%28.4%9.8%0.04%0.04%
Sep 202630.1%29.3%29.2%11.3%0.04%0%

How has the Makita and Milwaukee comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand compound miter saw brands in September 2026?

2 changes
  1. In September 2026, Makita overtook DeWalt and Ryobi to become the leader among compound miter saw brands in New Zealand, with 30.1% of the searches.

  2. Estimated monthly branded searches for Milwaukee in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

1 branded search term

  • makita

Milwaukee

1 branded search term

  • milwaukee compound miter saw

How the Brand Demand Index is measured

Other head-to-heads among compound miter saw brands

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