Brandwave

Bosch vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than Bosch among compound miter saw brands in New Zealand. Makita had about 8,100 branded searches, while Bosch had 10. Makita made up 30.1% of all compound miter saw brand searches we track, and Bosch accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about compound miter saw brands, both Bosch and Makita appeared in all five answers. Makita was mentioned before Bosch in every answer.

Among compound miter saw brands in New Zealand in September 2026

Who do people search for more?

Makita, about 810 searches for every 1 for Bosch

Makita 8.1K searchesBosch 10 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Bosch in 5 of 5Makita in 5 of 5

Who does AI recommend more?

Makita, named ahead of Bosch in every answer

Makita first in 4Bosch never first

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Top compound miter saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Bosch and Makita showed up in all five answers. Makita was listed before Bosch in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. DeWalt2nd
  3. Bosch3rd
  4. Festool4th
  5. Milwaukee5th
  6. Ryobi6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about compound miter saw brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or Makita more popular in search?

This chart shows how often people search Google for Bosch and Makita by name. Each line represents a brand's share of searches for all six compound miter saw brands we track, month by month, from searches in New Zealand.

Bosch and Makita among compound miter saw brands in New Zealand, by month

Share of searches by month for Makita, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltRyobiFestoolBoschMilwaukee
Oct 202530.8%28.8%30%10.3%0.05%0.05%
Nov 202524.5%32%36.1%7.3%0.04%0%
Dec 202527.4%25.2%40.6%6.8%0.04%0%
Jan 202629.9%27.5%34.9%7.6%0%0.05%
Feb 202630.5%30.6%29.5%9.4%0%0.05%
Mar 202628.3%29.1%32.5%10%0.04%0.04%
Apr 202631%30.5%29.9%8.5%0.05%0.05%
May 202630.7%33.6%25.1%10.5%0.05%0.05%
Jun 202628.4%36.4%24.4%10.8%0.04%0.04%
Jul 202630%34.2%24.4%11.3%0.05%0.05%
Aug 202628.1%33.6%28.4%9.8%0.04%0.04%
Sep 202630.1%29.3%29.2%11.3%0.04%0%

How has the Bosch and Makita comparison changed over the last 12 months?

3 findings
  • Makita was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among compound miter saw brands in New Zealand moved from 0.05% to 0.04%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Makita’s share of searches among compound miter saw brands in New Zealand moved from 30.8% to 30.1%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

How did search popularity change for New Zealand compound miter saw brands in September 2026?

1 change

  1. In September 2026, Makita overtook DeWalt and Ryobi to become the leader among compound miter saw brands in New Zealand, with 30.1% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bosch’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch compound miter saw

Makita

1 branded search term

  • makita

How the Brand Demand Index is measured

Other head-to-heads among compound miter saw brands

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