Brandwave

Bosch vs DeWalt:Which is more popular?

In September 2026, DeWalt had more branded searches than Bosch among chuck key brands in New Zealand. DeWalt had about 16,700 branded searches, while Bosch had 10. DeWalt made up 44.7% of all chuck key brand searches we track, and Bosch accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about chuck key brands, Bosch appeared in three of the four answers and DeWalt in one. Bosch was mentioned before DeWalt in two out of three answers.

Among chuck key brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 1665 searches for every 1 for Bosch

DeWalt 16.6K searchesBosch 10 searches

Who does AI mention more?

Bosch, mentioned in 3 of 4 answers, DeWalt in 1

Bosch in 3 of 4DeWalt in 1 of 4

Who does AI recommend more?

Bosch, named ahead of DeWalt in 2 of 3 answers

Bosch first in 2DeWalt first in 1

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Top chuck key brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bosch was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. DeWalt was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Bosch was listed before DeWalt in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jacobs1st
  2. Makita2nd
  3. Bosch3rd
  4. Röhm4th
  5. DeWalt5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jacobs3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bosch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Röhm2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about chuck key brands

4 answers

  • Asked ChatGPT

    “Which chuck key brand should I buy in New Zealand?”

    1. 1Jacobs
    2. 2Röhm
    3. 3Makita
    4. 4Bosch

  • Asked ChatGPT

    “What are the best chuck key brands in New Zealand?”

    1. 1Jacobs
    2. 2Bosch
    3. 3Makita
    4. 4Röhm

  • Asked ChatGPT

    “What's the best chuck key brand in New Zealand for a drill?”

    1. 1Jacobs
    2. 2Makita
    3. 3DeWalt
    4. 4Bosch

  • Searched Google, AI Overview

    “drill chuck key”

    1. Searched Google, AI Overview

      “replacement chuck key”

      Google showed no AI Overview for this search.

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Is Bosch or DeWalt more popular in search?

    This chart shows how often people search Google for Bosch and DeWalt by name. Each line represents a brand's share of searches for all five chuck key brands we track, month by month, from searches in New Zealand.

    Bosch and DeWalt among chuck key brands in New Zealand, by month

    Share of searches by month for DeWalt, Bosch. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMakitaDeWaltJacobsBoschRöhm
    Oct 202559.1%40.7%0.16%0%0.03%
    Nov 202554.4%45.5%0.09%0%0.03%
    Dec 202559.4%40.5%0.03%0.03%0.03%
    Jan 202659.2%40.6%0.07%0.04%0.04%
    Feb 202656.9%42.8%0.24%0%0.03%
    Mar 202656.1%43.6%0.31%0%0.03%
    Apr 202655.7%44%0.17%0%0.03%
    May 202654.2%45.6%0.16%0%0.03%
    Jun 202651.5%48.4%0.12%0%0.03%
    Jul 202652.6%47.3%0.13%0%0.03%
    Aug 202652.2%47.6%0.2%0%0.03%
    Sep 202655.1%44.7%0.08%0.03%0.03%

    How has the Bosch and DeWalt comparison changed over the last 12 months?

    3 findings
    • DeWalt was ahead of Bosch in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Bosch’s share of searches among chuck key brands in New Zealand moved from 0% to 0.03%, and its estimated monthly branded searches moved from 0 to 10.
    • Across the 12 months ending September 2026, DeWalt’s share of searches among chuck key brands in New Zealand moved from 40.7% to 44.7%, and its estimated monthly branded searches moved from 12.6K to 16.6K.

    How did search popularity change for New Zealand chuck key brands in September 2026?

    2 changes

    1. In September 2026, DeWalt lost share of searches among chuck key brands in New Zealand, from 47.6% to 44.7%.

    2. In September 2026, Bosch rose from 5th to 4th among chuck key brands in New Zealand.

    How are branded searches counted?

    17 search terms

    Brandwave collects information about searches that people make online using Bosch’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Bosch

    1 branded search term

    • bosch chuck key

    DeWalt

    16 branded search terms

    • dewalt
    • dewalt blower
    • dewalt chainsaw
    • dewalt drop saw
    • dewalt grass trimmer
    • dewalt grinder
    • dewalt impact wrench
    • dewalt laser
    • dewalt laser level
    • dewalt multi tool
    • dewalt planer
    • dewalt redemption
    • dewalt router
    • dewalt sander
    • dewalt table saw
    • dewalt tool box

    How the Brand Demand Index is measured

    Other head-to-heads among chuck key brands

    Creator with pink hair and a pink jacket

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