Brandwave

Beko vs Westinghouse:Which is more popular?

In September 2026, Westinghouse had more branded searches than Beko among chest freezer brands in New Zealand. Westinghouse had about 1,100 branded searches, while Beko had 390. Westinghouse made up 4.1% of all chest freezer brand searches we track, and Beko accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about chest freezer brands, Westinghouse appeared in three of the five answers and Beko in none.

Among chest freezer brands in New Zealand in September 2026

Who do people search for more?

Westinghouse, about 3 searches for every 1 for Beko

Westinghouse 1.1K searchesBeko 390 searches

Who does AI mention more?

Westinghouse, mentioned in 3 of 5 answers, Beko in 0

Westinghouse in 3 of 5Beko in 0 of 5

Who does AI recommend more?

Westinghouse, the only one of the two named

Westinghouse first in 2Beko never named

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Top chest freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Westinghouse was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Beko did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haier1st
  2. Westinghouse2nd
  3. Midea3rd
  4. Fisher & Paykel4th
  5. Hisense5th
  6. Beko–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chest freezer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Beko or Westinghouse more popular in search?

This chart shows how often people search Google for Beko and Westinghouse by name. Each line represents a brand's share of searches for all six chest freezer brands we track, month by month, from searches in New Zealand.

Beko and Westinghouse among chest freezer brands in New Zealand, by month

Share of searches by month for Westinghouse, Beko. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHaierMideaWestinghouseHisenseBeko
Oct 202571.8%10.5%7.3%3.7%4.6%2%
Nov 202571.9%9.4%9.5%3.1%4.8%1.4%
Dec 202569.6%9.7%9.6%3.6%5.8%1.7%
Jan 202669.2%11.4%8.6%3.6%5.7%1.6%
Feb 202674%9.7%7.3%3.4%3.8%1.8%
Mar 202676%8.5%6.6%3.3%4.1%1.5%
Apr 202670.9%10.9%7.4%3.4%5.7%1.6%
May 202674.6%9.5%6.6%3.3%4.1%1.8%
Jun 202673.6%9.7%6.7%3.2%4.9%1.8%
Jul 202674.9%8.6%7.5%3%4.4%1.6%
Aug 202676.6%9.3%5.9%3.5%3.2%1.5%
Sep 202674.5%9.3%6.9%4.1%3.8%1.4%

How has the Beko and Westinghouse comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand chest freezer brands in September 2026?

2 changes
  1. In September 2026, Westinghouse gained share of searches among chest freezer brands in New Zealand, from 3.5% to 4.1%.

  2. Estimated monthly branded searches for Beko in New Zealand fell 33.9% over 12 measured months, from 590 to 390 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Beko’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beko

1 branded search term

  • beko

Westinghouse

3 branded search terms

  • westinghouse
  • westinghouse saturn
  • westinghouse wdh804n7wa

How the Brand Demand Index is measured

Other head-to-heads among chest freezer brands

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