Brandwave

Car sharing services in New Zealand:Which brands are most popular in search?

In August 2026, Cityhop was the most searched among car sharing services in New Zealand, with an estimated 3.6K branded searches and 55.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Cityhop55.7%
  2. Turo21.6%
  3. Mevo19.1%
  4. Uber Carshare2.2%
  5. Zilch1.4%

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Share of SearchLeaderboard

Compare the car sharing and peer-to-peer car rental services New Zealanders hire by the hour or day. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among car sharing services in New Zealand, by month

Share of Search by month for Cityhop, Turo, Mevo, Uber Carshare. The figures are in the table below the chart.

View monthly share of search table
MonthCityhopTuroMevoUber CarshareZilch
Oct 202555.1%13.8%28%1.8%1.4%
Nov 202553.7%15.6%27.5%1.8%1.4%
Dec 202555.6%14.1%27%1.6%1.8%
Jan 202658.8%14.8%23.8%1.5%1.2%
Feb 202657.9%15.1%23.9%1.2%1.9%
Mar 202639.2%12.5%45.2%1.2%1.9%
Apr 202646.5%13.1%37.4%1.2%1.8%
May 202648.2%16.9%31.5%1.5%1.9%
Jun 202653%18.8%24.8%1.2%2.1%
Jul 202655.6%21.4%19.7%1.9%1.4%
Aug 202655.7%21.6%19.1%2.2%1.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Cityhop

    55.7%

    held 1st · 3.6K estimated branded searches · 0% vs prior month · +0.1 points

  2. 2.Turo

    21.6%

    held 2nd · 1.4K estimated branded searches · +0.73% vs prior month · +0.2 points

  3. 3.Mevo

    19.1%

    held 3rd · 1.2K estimated branded searches · -3.2% vs prior month · -0.6 points

  4. 4.Uber Carshare

    2.2%

    held 4th · 140 estimated branded searches · +16.7% vs prior month · +0.3 points

  5. 5.Zilch

    1.4%

    held 5th · 90 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among car sharing services in New Zealand?

In August 2026, Cityhop was the most searched among car sharing services in New Zealand, with an estimated 3.6K branded searches and 55.7% estimated Share of Search within this set. Turo is in 2nd place, 34.1 percentage points behind at 21.6% Share of Search.

New Zealand car sharing services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cityhop55.1% → 55.7%58.8%Jan 202639.2%Mar 20261st
Turo13.8% → 21.6%21.6%Aug 202612.5%Mar 20263rd → 2nd
Mevo28% → 19.1%45.2%Mar 202619.1%Aug 20262nd → 3rd
Uber Carshare1.8% → 2.2%2.2%Aug 20261.2%Mar 20264th
Zilch1.4%2.1%Jun 20261.2%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Cityhop’s estimated Share of Search among car sharing services in New Zealand increased from 55.1% to 55.7%.
  • Across the 11 months ending August 2026, Turo’s estimated Share of Search among car sharing services in New Zealand increased from 13.8% to 21.6%.
  • Across the 11 months ending August 2026, Mevo’s estimated Share of Search among car sharing services in New Zealand decreased from 28% to 19.1%.
  • Across the 11 months ending August 2026, Cityhop’s estimated Share of Search among car sharing services in New Zealand peaked at 58.8% in January 2026 and was lowest at 39.2% in March 2026.
  • Across the 11 months ending August 2026, Turo’s estimated Share of Search among car sharing services in New Zealand peaked at 21.6% in August 2026 and was lowest at 12.5% in March 2026.
  • Across the 11 months ending August 2026, Mevo’s estimated Share of Search among car sharing services in New Zealand peaked at 45.2% in March 2026 and was lowest at 19.1% in August 2026.
  • Across the 11 months ending August 2026, Uber Carshare’s estimated Share of Search among car sharing services in New Zealand peaked at 2.2% in August 2026 and was lowest at 1.2% in March 2026.
  • Across the 11 months ending August 2026, Turo rose from 3rd to 2nd among car sharing services in New Zealand.
  • Across the 11 months ending August 2026, Mevo fell from 2nd to 3rd among car sharing services in New Zealand.
  • Across the 11 months ending August 2026, Uber Carshare and Zilch held steady: their estimated Share of Search among car sharing services in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand car sharing services in August 2026?

  1. In August 2026, Mevo lost estimated Share of Search among car sharing services in New Zealand, from 19.7% to 19.1%.

  2. Cityhop’s estimated Share of Search among car sharing services in New Zealand has gained ground for 3 months in a row, from 48.2% to 55.7% in August 2026.

  3. Turo’s estimated Share of Search among car sharing services in New Zealand has gained ground for 3 months in a row, from 16.9% to 21.6% in August 2026.

  4. Estimated monthly branded searches for Zilch in New Zealand fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

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