Mevo vs Turo:Which is more popular by branded search in New Zealand?
In August 2026, Turo had more branded searches than Mevo among car sharing services in New Zealand. Turo was estimated to have 1.4K branded searches compared to Mevo’s 1.2K, and held a 21.6% Share of Search versus Mevo’s 19.1%.
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Which is more popular in search, Mevo or Turo?
Compare the car sharing and peer-to-peer car rental services New Zealanders hire by the hour or day. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Turo, Mevo. The figures are in the table below the chart.
View monthly share of search table
| Month | Cityhop | Turo | Mevo | Uber Carshare | Zilch |
|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 13.8% | 28% | 1.8% | 1.4% |
| Nov 2025 | 53.7% | 15.6% | 27.5% | 1.8% | 1.4% |
| Dec 2025 | 55.6% | 14.1% | 27% | 1.6% | 1.8% |
| Jan 2026 | 58.8% | 14.8% | 23.8% | 1.5% | 1.2% |
| Feb 2026 | 57.9% | 15.1% | 23.9% | 1.2% | 1.9% |
| Mar 2026 | 39.2% | 12.5% | 45.2% | 1.2% | 1.9% |
| Apr 2026 | 46.5% | 13.1% | 37.4% | 1.2% | 1.8% |
| May 2026 | 48.2% | 16.9% | 31.5% | 1.5% | 1.9% |
| Jun 2026 | 53% | 18.8% | 24.8% | 1.2% | 2.1% |
| Jul 2026 | 55.6% | 21.4% | 19.7% | 1.9% | 1.4% |
| Aug 2026 | 55.7% | 21.6% | 19.1% | 2.2% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Mevo and Turo comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Turo took it in July 2026.
- Across the 11 months ending August 2026, Mevo’s estimated Share of Search among car sharing services in New Zealand moved from 28% to 19.1%, and its estimated monthly branded searches moved from 2.2K to 1.2K.
- Across the 11 months ending August 2026, Turo’s estimated Share of Search among car sharing services in New Zealand moved from 13.8% to 21.6%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
How did search popularity change for New Zealand car sharing services in August 2026?
2 changes
In August 2026, Mevo lost estimated Share of Search among car sharing services in New Zealand, from 19.7% to 19.1%.
Turo’s estimated Share of Search among car sharing services in New Zealand has gained ground for 3 months in a row, from 16.9% to 21.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mevo’s and Turo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.