Brandwave

How popular isTuro in search?

In August 2026, there were an estimated 1.4K branded searches for Turo in New Zealand which is up 26.6% over the last 11 months. Turo holds 21.6% estimated Share of Search among New Zealand car sharing services and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Cityhop55.7%
  2. Turo21.6%
  3. Mevo19.1%
  4. Uber Carshare2.2%
  5. Zilch1.4%
Turo website (opens in a new tab)

Follow Turo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which car sharing services compete with Turo?

Turo against car sharing services in New Zealand, by month

Share of Search by month for Cityhop, Turo, Mevo, Uber Carshare. The figures are in the table below the chart.

View monthly share of search table
MonthCityhopTuroMevoUber CarshareZilch
Oct 202555.1%13.8%28%1.8%1.4%
Nov 202553.7%15.6%27.5%1.8%1.4%
Dec 202555.6%14.1%27%1.6%1.8%
Jan 202658.8%14.8%23.8%1.5%1.2%
Feb 202657.9%15.1%23.9%1.2%1.9%
Mar 202639.2%12.5%45.2%1.2%1.9%
Apr 202646.5%13.1%37.4%1.2%1.8%
May 202648.2%16.9%31.5%1.5%1.9%
Jun 202653%18.8%24.8%1.2%2.1%
Jul 202655.6%21.4%19.7%1.9%1.4%
Aug 202655.7%21.6%19.1%2.2%1.4%
Sep 2026—————

  1. 1.Cityhop

    55.7%

    held 1st · 3.6K estimated branded searches · 0% vs prior month · +0.1 points

  2. 2.Turo

    21.6%

    held 2nd · 1.4K estimated branded searches · +0.73% vs prior month · +0.2 points

  3. 3.Mevo

    19.1%

    held 3rd · 1.2K estimated branded searches · -3.2% vs prior month · -0.6 points

  4. 4.Uber Carshare

    2.2%

    held 4th · 140 estimated branded searches · +16.7% vs prior month · +0.3 points

  5. 5.Zilch

    1.4%

    held 5th · 90 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Turo and its closest rivals

How has branded search demand for Turo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Turo in New Zealand rose from 1.1K to 1.4K.
  • Across the 11 months ending August 2026, Turo’s estimated Share of Search among car sharing services in New Zealand increased from 13.8% to 21.6%.
  • Across the 11 months ending August 2026, Turo’s estimated Share of Search among car sharing services in New Zealand peaked at 21.6% in August 2026 and was lowest at 12.5% in March 2026.
  • Across the 11 months ending August 2026, Turo rose from 3rd to 2nd among car sharing services in New Zealand.

How did search popularity change for New Zealand car sharing services in August 2026?

  1. In August 2026, Mevo lost estimated Share of Search among car sharing services in New Zealand, from 19.7% to 19.1%.

  2. Cityhop’s estimated Share of Search among car sharing services in New Zealand has gained ground for 3 months in a row, from 48.2% to 55.7% in August 2026.

  3. Turo’s estimated Share of Search among car sharing services in New Zealand has gained ground for 3 months in a row, from 16.9% to 21.6% in August 2026.

  4. Estimated monthly branded searches for Zilch in New Zealand fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

How is Turo measured?

Brandwave collects information about searches that people make online using Turo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • car hire turo
  • turo
  • turo car rental
  • turo com
  • turo hire
  • turo near me
  • turo new zealand
  • turo nz
  • turo rent

Do you work for Turo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Turo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record