Brunswick vs John West:Which is more popular?
In September 2026, John West had more branded searches than Brunswick among canned tuna brands in New Zealand. John West had about 210 branded searches, while Brunswick had 10. John West made up 5.2% of all canned tuna brand searches we track, and Brunswick accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about canned tuna brands, John West appeared in three of the five answers and Brunswick in none.
Who do people search for more?
John West, about 21 searches for every 1 for Brunswick
Who does AI mention more?
John West, mentioned in 3 of 5 answers, Brunswick in 0
Who does AI recommend more?
John West, the only one of the two named
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Top canned tuna brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, John West was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Brunswick did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sealord3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- John West3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sirena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sole Mare1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Greenseas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brunswick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about canned tuna brands
5 answers
Asked ChatGPT
“Which canned tuna brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best canned tuna brands in New Zealand?”
Asked ChatGPT
“What's the best canned tuna brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“best canned tuna”
Searched Google, AI Overview
“healthy tuna brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Brunswick or John West more popular in search?
This chart shows how often people search Google for Brunswick and John West by name. Each line represents a brand's share of searches for all seven canned tuna brands we track, month by month, from searches in New Zealand.
Share of searches by month for John West, Brunswick. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sealord | Sirena | Pams | John West | Brunswick | Sole Mare | Greenseas |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 5.7% | 39.9% | 9.1% | 0% | 0% | 0% |
| Nov 2025 | 47.4% | 7.3% | 39.1% | 5.1% | 0.36% | 0.36% | 0.36% |
| Dec 2025 | 42% | 7.6% | 44.1% | 5.9% | 0% | 0.42% | 0% |
| Jan 2026 | 46.1% | 11.3% | 38.7% | 3.9% | 0% | 0% | 0% |
| Feb 2026 | 46.9% | 9% | 37.5% | 6.1% | 0% | 0.36% | 0% |
| Mar 2026 | 45.8% | 8% | 39.8% | 6% | 0% | 0.29% | 0% |
| Apr 2026 | 54.4% | 7.4% | 30.1% | 7.4% | 0.29% | 0.29% | 0% |
| May 2026 | 65.2% | 5.2% | 23.6% | 5.8% | 0% | 0.22% | 0% |
| Jun 2026 | 59% | 7.4% | 25.3% | 7.9% | 0.25% | 0.25% | 0% |
| Jul 2026 | 64% | 7.5% | 24.3% | 3.7% | 0.27% | 0.27% | 0% |
| Aug 2026 | 50.7% | 7.5% | 37.1% | 4.5% | 0% | 0.27% | 0% |
| Sep 2026 | 39.3% | 28.7% | 26.3% | 5.2% | 0.25% | 0.25% | 0% |
How has the Brunswick and John West comparison changed over the last 12 months?
3 findings
- John West was ahead of Brunswick in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brunswick’s share of searches among canned tuna brands in New Zealand moved from 0% to 0.25%, and its estimated monthly branded searches moved from 0 to 10.
- Across the 12 months ending September 2026, John West’s share of searches among canned tuna brands in New Zealand moved from 9.1% to 5.2%, and its estimated monthly branded searches moved from 320 to 210.
How did search popularity change for New Zealand canned tuna brands in September 2026?
2 changes
In September 2026, John West gained share of searches among canned tuna brands in New Zealand, from 4.5% to 5.2%.
In September 2026, Brunswick rose from 6th to 5th among canned tuna brands in New Zealand.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Brunswick’s and John West’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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