Brandwave

Camping and road trip apps in New Zealand:Which brands are most popular in search?

In August 2026, CamperMate was the most searched among camping and road trip apps in New Zealand, with an estimated 1.1K branded searches and 58.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. CamperMate58.2%
  2. Rankers29.6%
  3. WikiCamps9.5%
  4. Park4night2.6%

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Share of SearchLeaderboard

Compare the campsite and road trip apps New Zealand travellers find places to stay with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among camping and road trip apps in New Zealand, by month

Share of Search by month for CamperMate, Rankers, WikiCamps, Park4night. The figures are in the table below the chart.

View monthly share of search table
MonthCamperMateRankersWikiCampsPark4night
Oct 202562%27%8.2%2.8%
Nov 202564.4%25.5%8.3%1.8%
Dec 202569.8%20.7%7.9%1.7%
Jan 202664.8%23.6%9.5%2.1%
Feb 202660.4%28.5%8.6%2.5%
Mar 202661%27.7%9.7%1.5%
Apr 202663.9%26.2%7.5%2.4%
May 202660.3%28.2%8.6%2.9%
Jun 202660.2%28.9%7.8%3%
Jul 202661.1%29.5%7.3%2.1%
Aug 202658.2%29.6%9.5%2.6%
Sep 2026————

This month’s ranking, August 2026

  1. 1.CamperMate

    58.2%

    held 1st · 1.1K estimated branded searches · -6.8% vs prior month · -2.9 points

  2. 2.Rankers

    29.6%

    held 2nd · 560 estimated branded searches · -1.8% vs prior month · +0.1 points

  3. 3.WikiCamps

    9.5%

    held 3rd · 180 estimated branded searches · +28.6% vs prior month · +2.3 points

  4. held 4th · 50 estimated branded searches · +25% vs prior month · +0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among camping and road trip apps in New Zealand?

In August 2026, CamperMate was the most searched among camping and road trip apps in New Zealand, with an estimated 1.1K branded searches and 58.2% estimated Share of Search within this set. Rankers is in 2nd place, 28.6 percentage points behind at 29.6% Share of Search.

New Zealand camping and road trip apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CamperMate62% → 58.2%69.8%Dec 202558.2%Aug 20261st
Rankers27% → 29.6%29.6%Aug 202620.7%Dec 20252nd
WikiCamps8.2% → 9.5%9.7%Mar 20267.3%Jul 20263rd
Park4night2.8% → 2.6%3%Jun 20261.5%Mar 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, CamperMate’s estimated Share of Search among camping and road trip apps in New Zealand decreased from 62% to 58.2%.
  • Across the 11 months ending August 2026, Rankers’ estimated Share of Search among camping and road trip apps in New Zealand increased from 27% to 29.6%.
  • Across the 11 months ending August 2026, WikiCamps’ estimated Share of Search among camping and road trip apps in New Zealand increased from 8.2% to 9.5%.
  • Across the 11 months ending August 2026, CamperMate’s estimated Share of Search among camping and road trip apps in New Zealand peaked at 69.8% in December 2025 and was lowest at 58.2% in August 2026.
  • Across the 11 months ending August 2026, Rankers’ estimated Share of Search among camping and road trip apps in New Zealand peaked at 29.6% in August 2026 and was lowest at 20.7% in December 2025.
  • Across the 11 months ending August 2026, WikiCamps’ estimated Share of Search among camping and road trip apps in New Zealand peaked at 9.7% in March 2026 and was lowest at 7.3% in July 2026.
  • Across the 11 months ending August 2026, Park4night’s estimated Share of Search among camping and road trip apps in New Zealand peaked at 3% in June 2026 and was lowest at 1.5% in March 2026.
  • Across the 11 months ending August 2026, Park4night held steady: its estimated Share of Search among camping and road trip apps in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand camping and road trip apps in August 2026?

  1. In August 2026, WikiCamps gained estimated Share of Search among camping and road trip apps in New Zealand, from 7.3% to 9.5%.

  2. In August 2026, Park4night gained estimated Share of Search among camping and road trip apps in New Zealand, from 2.1% to 2.6%.

  3. In August 2026, CamperMate lost estimated Share of Search among camping and road trip apps in New Zealand, from 61.1% to 58.2%.

  4. Rankers’ estimated Share of Search among camping and road trip apps in New Zealand has gained ground for 3 months in a row, from 28.2% to 29.6% in August 2026.

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