Brandwave

How popular isCamperMate in search?

In August 2026, there were an estimated 1.1K branded searches for CamperMate in New Zealand which is down 54.7% over the last 11 months. CamperMate holds 58.2% estimated Share of Search among New Zealand camping and road trip apps and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. CamperMate58.2%
  2. Rankers29.6%
  3. WikiCamps9.5%
  4. Park4night2.6%
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Which camping and road trip apps compete with CamperMate?

CamperMate against camping and road trip apps in New Zealand, by month

Share of Search by month for CamperMate, Rankers, WikiCamps, Park4night. The figures are in the table below the chart.

View monthly share of search table
MonthCamperMateRankersWikiCampsPark4night
Oct 202562%27%8.2%2.8%
Nov 202564.4%25.5%8.3%1.8%
Dec 202569.8%20.7%7.9%1.7%
Jan 202664.8%23.6%9.5%2.1%
Feb 202660.4%28.5%8.6%2.5%
Mar 202661%27.7%9.7%1.5%
Apr 202663.9%26.2%7.5%2.4%
May 202660.3%28.2%8.6%2.9%
Jun 202660.2%28.9%7.8%3%
Jul 202661.1%29.5%7.3%2.1%
Aug 202658.2%29.6%9.5%2.6%
Sep 2026————

  1. 1.CamperMate

    58.2%

    held 1st · 1.1K estimated branded searches · -6.8% vs prior month · -2.9 points

  2. 2.Rankers

    29.6%

    held 2nd · 560 estimated branded searches · -1.8% vs prior month · +0.1 points

  3. 3.WikiCamps

    9.5%

    held 3rd · 180 estimated branded searches · +28.6% vs prior month · +2.3 points

  4. 4.Park4night

    2.6%

    held 4th · 50 estimated branded searches · +25% vs prior month · +0.6 points

Compare search popularity between CamperMate and its closest rivals

How has branded search demand for CamperMate changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for CamperMate in New Zealand fell from 2.4K to 1.1K.
  • Across the 11 months ending August 2026, CamperMate’s estimated Share of Search among camping and road trip apps in New Zealand decreased from 62% to 58.2%.
  • Across the 11 months ending August 2026, CamperMate’s estimated Share of Search among camping and road trip apps in New Zealand peaked at 69.8% in December 2025 and was lowest at 58.2% in August 2026.

How did search popularity change for New Zealand camping and road trip apps in August 2026?

  1. In August 2026, WikiCamps gained estimated Share of Search among camping and road trip apps in New Zealand, from 7.3% to 9.5%.

  2. In August 2026, Park4night gained estimated Share of Search among camping and road trip apps in New Zealand, from 2.1% to 2.6%.

  3. In August 2026, CamperMate lost estimated Share of Search among camping and road trip apps in New Zealand, from 61.1% to 58.2%.

  4. Rankers’ estimated Share of Search among camping and road trip apps in New Zealand has gained ground for 3 months in a row, from 28.2% to 29.6% in August 2026.

How is CamperMate measured?

Brandwave collects information about searches that people make online using CamperMate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • campermate
  • campermate app
  • campermate com
  • campermate freedom camping
  • campermate near me
  • campermate nz
  • campermate online

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How the Brand Demand Index is measured

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