Looker Studio vs Tableau:Which is more popular in New Zealand?
In October 2026, Looker Studio had more branded searches than Tableau among business intelligence tools in New Zealand. Looker Studio had about 1,830 branded searches, while Tableau had 1,340. Looker Studio made up 8.8% of all business intelligence tool searches we track, and Tableau accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about business intelligence tools, Tableau appeared in all five answers and Looker Studio in four. Tableau was mentioned before Looker Studio in every answer.
Who do people search for more?
Looker Studio, about 37% more searches than Tableau
Who does AI mention more?
Tableau, mentioned in every answer we collected
Who does AI recommend more?
Tableau, named ahead of Looker Studio in every answer
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Top business intelligence tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tableau appeared in all five answers. Looker Studio was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tableau was listed before Looker Studio in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Power BI1st- Tableau2nd
- Looker Studio3rd
Qlik4th
Metabase5th
ThoughtSpot6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Power BI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tableau5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Looker Studio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Qlik3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Metabase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ThoughtSpot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about business intelligence tools
5 answers
Asked ChatGPT
“Which business intelligence tool should I use in New Zealand?”
Asked ChatGPT
“What are the best business intelligence tools in New Zealand?”
Asked ChatGPT
“What's the best business intelligence tool in New Zealand for reporting and dashboards?”
Searched Google, AI Overview
“business intelligence tools”
Searched Google, AI Overview
“data visualisation tools”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Looker Studio or Tableau more popular in search?
This chart shows how often people search Google for Looker Studio and Tableau by name. Each line represents a brand's share of searches for all six business intelligence tools we track, month by month, from searches in New Zealand.
Share of searches by month for Looker Studio, Tableau. The figures are in the table below the chart.
View monthly share of searches table
| Month | Power BI | Looker Studio | Tableau | Qlik | Metabase | ThoughtSpot |
|---|---|---|---|---|---|---|
| Nov 2025 | 77.8% | 12.3% | 6.3% | 2% | 1.3% | 0.23% |
| Dec 2025 | 80.3% | 10.7% | 5.5% | 2.1% | 1.1% | 0.18% |
| Jan 2026 | 78.5% | 11.9% | 6.1% | 2.1% | 1.3% | 0.12% |
| Feb 2026 | 79.9% | 9.9% | 6.6% | 2.1% | 1.3% | 0.14% |
| Mar 2026 | 79.3% | 10.3% | 6.8% | 1.9% | 1.6% | 0.08% |
| Apr 2026 | 77.1% | 12.4% | 6.4% | 2.2% | 1.6% | 0.32% |
| May 2026 | 76% | 12% | 8.1% | 2.1% | 1.5% | 0.23% |
| Jun 2026 | 81.3% | 10.6% | 4.6% | 1.9% | 1.4% | 0.16% |
| Jul 2026 | 80.7% | 10% | 5.5% | 2.3% | 1.4% | 0.14% |
| Aug 2026 | 79.9% | 8.7% | 6.6% | 2.6% | 2% | 0.19% |
| Sep 2026 | 79% | 8.5% | 6.4% | 2.5% | 3.5% | 0.14% |
| Oct 2026 | 80.7% | 8.8% | 6.5% | 2.6% | 1.3% | 0.1% |
How has branded search for Looker Studio and Tableau changed in New Zealand over the last 12 months?
3 findings
- Looker Studio was ahead of Tableau in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Looker Studio’s share of searches among business intelligence tools in New Zealand moved from 12.3% to 8.8%, and its estimated monthly branded searches moved from 2.7K to 1.8K.
- Across the 12 months ending October 2026, Tableau’s share of searches among business intelligence tools in New Zealand moved from 6.3% to 6.5%, and its estimated monthly branded searches moved from 1.4K to 1.3K.
How did search popularity change for New Zealand business intelligence tools in October 2026?
1 change
Estimated monthly branded searches for Looker Studio in New Zealand fell 31.5% over 12 measured months, from 2.7K to 1.8K in October 2026.
How are Looker Studio’s and Tableau’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Looker Studio’s and Tableau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Looker Studio
6 branded search terms
- looker studio
- looker studio bi
- looker studio dashboard
- looker studio reports
- lookerstudio
- lookerstudio dashboard
Tableau
5 branded search terms
- tableau
- tableau bi
- tableau dashboard
- tableau data visualisation
- tableau reports
Other head-to-heads among business intelligence tools
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