Looker Studio vs Qlik:Which is more popular in New Zealand?
In October 2026, Looker Studio had more branded searches than Qlik among business intelligence tools in New Zealand. Looker Studio had about 1,830 branded searches, while Qlik had 540. Looker Studio made up 8.8% of all business intelligence tool searches we track, and Qlik accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about business intelligence tools, Looker Studio appeared in four of the five answers and Qlik in three. Looker Studio was mentioned before Qlik in four out of five answers.
Who do people search for more?
Looker Studio, about 3 searches for every 1 for Qlik
Who does AI mention more?
Looker Studio, mentioned in 4 of 5 answers, Qlik in 3
Who does AI recommend more?
Looker Studio, named ahead of Qlik in 4 of 5 answers
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Top business intelligence tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Looker Studio was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Qlik was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Looker Studio was listed before Qlik in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Power BI1st
Tableau2nd- Looker Studio3rd
Qlik4th
Metabase5th
ThoughtSpot6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Power BI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tableau5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Looker Studio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Qlik3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Metabase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ThoughtSpot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about business intelligence tools
5 answers
Asked ChatGPT
“Which business intelligence tool should I use in New Zealand?”
Asked ChatGPT
“What are the best business intelligence tools in New Zealand?”
Asked ChatGPT
“What's the best business intelligence tool in New Zealand for reporting and dashboards?”
Searched Google, AI Overview
“business intelligence tools”
Searched Google, AI Overview
“data visualisation tools”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Looker Studio or Qlik more popular in search?
This chart shows how often people search Google for Looker Studio and Qlik by name. Each line represents a brand's share of searches for all six business intelligence tools we track, month by month, from searches in New Zealand.
Share of searches by month for Looker Studio, Qlik. The figures are in the table below the chart.
View monthly share of searches table
| Month | Power BI | Looker Studio | Tableau | Qlik | Metabase | ThoughtSpot |
|---|---|---|---|---|---|---|
| Nov 2025 | 77.8% | 12.3% | 6.3% | 2% | 1.3% | 0.23% |
| Dec 2025 | 80.3% | 10.7% | 5.5% | 2.1% | 1.1% | 0.18% |
| Jan 2026 | 78.5% | 11.9% | 6.1% | 2.1% | 1.3% | 0.12% |
| Feb 2026 | 79.9% | 9.9% | 6.6% | 2.1% | 1.3% | 0.14% |
| Mar 2026 | 79.3% | 10.3% | 6.8% | 1.9% | 1.6% | 0.08% |
| Apr 2026 | 77.1% | 12.4% | 6.4% | 2.2% | 1.6% | 0.32% |
| May 2026 | 76% | 12% | 8.1% | 2.1% | 1.5% | 0.23% |
| Jun 2026 | 81.3% | 10.6% | 4.6% | 1.9% | 1.4% | 0.16% |
| Jul 2026 | 80.7% | 10% | 5.5% | 2.3% | 1.4% | 0.14% |
| Aug 2026 | 79.9% | 8.7% | 6.6% | 2.6% | 2% | 0.19% |
| Sep 2026 | 79% | 8.5% | 6.4% | 2.5% | 3.5% | 0.14% |
| Oct 2026 | 80.7% | 8.8% | 6.5% | 2.6% | 1.3% | 0.1% |
How has branded search for Looker Studio and Qlik changed in New Zealand over the last 12 months?
3 findings
- Looker Studio was ahead of Qlik in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Looker Studio’s share of searches among business intelligence tools in New Zealand moved from 12.3% to 8.8%, and its estimated monthly branded searches moved from 2.7K to 1.8K.
- Across the 12 months ending October 2026, Qlik’s share of searches among business intelligence tools in New Zealand moved from 2% to 2.6%, and its estimated monthly branded searches moved from 440 to 540.
How did search popularity change for New Zealand business intelligence tools in October 2026?
2 changes
In October 2026, Qlik rose from 5th to 4th among business intelligence tools in New Zealand.
Estimated monthly branded searches for Looker Studio in New Zealand fell 31.5% over 12 measured months, from 2.7K to 1.8K in October 2026.
How are Looker Studio’s and Qlik’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Looker Studio’s and Qlik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Looker Studio
6 branded search terms
- looker studio
- looker studio bi
- looker studio dashboard
- looker studio reports
- lookerstudio
- lookerstudio dashboard
Qlik
6 branded search terms
- qlik
- qlik bi
- qlik data visualisation
- qlik qlikview
- qlik reports
- qlik sense
Other head-to-heads among business intelligence tools
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