Giro vs Troy Lee Designs:Which is more popular in New Zealand?
In October 2026, Giro had more branded searches than Troy Lee Designs among bike gloves brands in New Zealand. Giro had about 60 branded searches, while Troy Lee Designs had 30. Giro made up 9% of all bike gloves brand searches we track, and Troy Lee Designs accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about bike gloves brands, Giro appeared in all five answers and Troy Lee Designs in none.
Who do people search for more?
Giro, about 2 searches for every 1 for Troy Lee Designs
Who does AI mention more?
Giro, mentioned in every answer we collected
Who does AI recommend more?
Giro, the only one of the two named
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Top bike gloves brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Giro appeared in all five answers. Troy Lee Designs did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fox Racing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pearl Izumi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Troy Lee Designs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bike gloves brands
5 answers
Asked ChatGPT
“Which bike gloves brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike gloves brands in New Zealand?”
Asked ChatGPT
“What's the best bike gloves brand in New Zealand for cold weather riding?”
- 1Giro
- 1
Searched Google, AI Overview
“bike gloves nz”
Searched Google, AI Overview
“cycling gloves nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Giro or Troy Lee Designs more popular in search?
This chart shows how often people search Google for Giro and Troy Lee Designs by name. Each line represents a brand's share of searches for all five bike gloves brands we track, month by month, from searches in New Zealand.
Share of searches by month for Giro, Troy Lee Designs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fox Racing | Giro | Specialized | Troy Lee Designs | Pearl Izumi |
|---|---|---|---|---|---|
| Nov 2025 | 83.9% | 4.6% | 4.6% | 5.7% | 1.1% |
| Dec 2025 | 81.2% | 8.7% | 2.9% | 5.8% | 1.4% |
| Jan 2026 | 80.6% | 8.1% | 6.5% | 3.2% | 1.6% |
| Feb 2026 | 78.2% | 7.3% | 7.3% | 5.5% | 1.8% |
| Mar 2026 | 73% | 7.9% | 6.3% | 6.3% | 6.3% |
| Apr 2026 | 67.1% | 7.6% | 7.6% | 3.8% | 13.9% |
| May 2026 | 78.9% | 5.6% | 5.6% | 4.2% | 5.6% |
| Jun 2026 | 80% | 7.1% | 5.7% | 5.7% | 1.4% |
| Jul 2026 | 78% | 11.9% | 3.4% | 5.1% | 1.7% |
| Aug 2026 | 83.1% | 6.8% | 3.4% | 5.1% | 1.7% |
| Sep 2026 | 82% | 8.2% | 3.3% | 4.9% | 1.6% |
| Oct 2026 | 79.1% | 9% | 6% | 4.5% | 1.5% |
Troy Lee Designs sells other things too, so only its searches that name this product count here, like “troy lee designs gloves”.
How has branded search for Giro and Troy Lee Designs changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Giro took it in December 2025.
- Across the 12 months ending October 2026, Giro’s share of searches among bike gloves brands in New Zealand moved from 4.6% to 9%, and its estimated monthly branded searches moved from 40 to 60.
- Across the 12 months ending October 2026, Troy Lee Designs’ share of searches among bike gloves brands in New Zealand moved from 5.7% to 4.5%, and its estimated monthly branded searches moved from 50 to 30.
How did search popularity change for New Zealand bike gloves brands in October 2026?
3 changes
In October 2026, Specialized overtook Troy Lee Designs to rank 3rd among bike gloves brands in New Zealand, with 6% of the searches.
In October 2026, Giro gained share of searches among bike gloves brands in New Zealand, from 8.2% to 9%.
Estimated monthly branded searches for Troy Lee Designs in New Zealand fell 40% over 12 measured months, from 50 to 30 in October 2026.
How are Giro’s and Troy Lee Designs’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Giro’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Giro
2 branded search terms
- giro bike gloves
- giro gloves
Troy Lee Designs
1 branded search term
- troy lee designs gloves
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