Brandwave

IKEA vs Mocka:Which is more popular?

In September 2026, Mocka had more branded searches than IKEA among change table brands in New Zealand. Mocka had about 22,200 branded searches, while IKEA had 140. Mocka made up 83.7% of all change table brand searches we track, and IKEA accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about change table brands, both IKEA and Mocka appeared in all five answers. IKEA and Mocka were each mentioned first in two of the four answers.

Among change table brands in New Zealand in September 2026

Who do people search for more?

Mocka, about 159 searches for every 1 for IKEA

Mocka 22.2K searchesIKEA 140 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

IKEA in 5 of 5Mocka in 5 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

IKEA first in 2Mocka first in 2

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Top change table brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both IKEA and Mocka showed up in all five answers. IKEA and Mocka were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mocka1st
  2. IKEA1st
  3. Boori3rd
  4. 4baby4th
  5. Edwards & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mocka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IKEA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boori3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 4baby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edwards & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about change table brands

5 answers

  • Asked ChatGPT

    “Which change table brand should I buy in New Zealand?”

    1. 1IKEA
    2. 2Mocka
    3. 34baby
    4. 4Boori

  • Asked ChatGPT

    “What are the best change table brands in New Zealand?”

    1. 1Mocka
    2. 2Boori
    3. 3IKEA
    4. 44baby

  • Asked ChatGPT

    “What's the best change table brand in New Zealand for nappy changes?”

    1. 1IKEA
    2. 2Boori
    3. 34baby
    4. 4Mocka

  • Searched Google, AI Overview

    “change table with drawers”

    1. 1Mocka
    2. 2IKEA

  • Searched Google, AI Overview

    “changing table nz”

    1. 1Mocka
    2. 2IKEA

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is IKEA or Mocka more popular in search?

This chart shows how often people search Google for IKEA and Mocka by name. Each line represents a brand's share of searches for all five change table brands we track, month by month, from searches in New Zealand.

IKEA and Mocka among change table brands in New Zealand, by month

Share of searches by month for Mocka, IKEA. The figures are in the table below the chart.

View monthly share of searches table
MonthMockaEdwards & CoBooriIKEA4baby
Oct 202581.7%17.2%0.75%0.21%0.15%
Nov 202584.2%15%0.58%0.23%0.08%
Dec 202581.3%17.3%0.81%0.51%0.11%
Jan 202681%17.6%0.66%0.63%0.12%
Feb 202678%20.6%0.86%0.39%0.13%
Mar 202678.3%20.4%0.74%0.49%0.11%
Apr 202681.2%17.3%0.88%0.51%0.11%
May 202683.9%14.8%0.71%0.43%0.12%
Jun 202681.3%17.4%0.69%0.51%0.12%
Jul 202680.1%17.3%0.76%1.7%0.18%
Aug 202678.2%20.4%0.88%0.49%0.07%
Sep 202683.7%14.8%0.83%0.53%0.11%

How has the IKEA and Mocka comparison changed over the last 12 months?

3 findings
  • Mocka was ahead of IKEA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, IKEA’s share of searches among change table brands in New Zealand moved from 0.21% to 0.53%, and its estimated monthly branded searches moved from 70 to 140.
  • Across the 12 months ending September 2026, Mocka’s share of searches among change table brands in New Zealand moved from 81.7% to 83.7%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for New Zealand change table brands in September 2026?

2 changes

  1. In September 2026, Mocka gained share of searches among change table brands in New Zealand, from 78.2% to 83.7%.

  2. Estimated monthly branded searches for IKEA in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using IKEA’s and Mocka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

IKEA

1 branded search term

  • ikea change table

Mocka

1 branded search term

  • Mocka

How the Brand Demand Index is measured

Other head-to-heads among change table brands

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