Brandwave

Auckland pR agencies in New Zealand:Which brands are most popular in search?

In August 2026, Undertow Media was the most searched among auckland pR agencies in New Zealand, with an estimated 350 branded searches and 61.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Undertow Media61.4%
  2. Wright Communications15.8%
  3. Impact PR10.5%
  4. Boyd PR8.8%
  5. Goode PR3.5%

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Share of SearchLeaderboard

Compare Auckland pR agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among auckland pR agencies in New Zealand, by month

Share of Search by month for Undertow Media, Wright Communications, Impact PR, Boyd PR, Goode PR. The figures are in the table below the chart.

View monthly share of search table
MonthUndertow MediaWright CommunicationsImpact PRBoyd PRGoode PR
Oct 202545.2%16.1%19.4%8.1%11.3%
Nov 202550%20%14%10%6%
Dec 202545%22.5%15%12.5%5%
Jan 202650%17.4%15.2%6.5%10.9%
Feb 202658.6%15.5%12.1%6.9%6.9%
Mar 202660.3%14.3%11.1%7.9%6.3%
Apr 202653.4%13.8%13.8%8.6%10.3%
May 202654.7%9.4%15.6%10.9%9.4%
Jun 202656.7%16.7%11.7%8.3%6.7%
Jul 202656.7%10%16.7%11.7%5%
Aug 202661.4%15.8%10.5%8.8%3.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Undertow Media

    61.4%

    held 1st · 350 estimated branded searches · +2.9% vs prior month · +4.7 points

  2. 2.Wright Communications

    15.8%

    moved from 4th to 2nd · 90 estimated branded searches · +50% vs prior month · +5.8 points

  3. 3.Impact PR

    10.5%

    moved from 2nd to 3rd · 60 estimated branded searches · -40% vs prior month · -6.1 points

  4. 4.Boyd PR

    8.8%

    moved from 3rd to 4th · 50 estimated branded searches · -28.6% vs prior month · -2.9 points

  5. 5.Goode PR

    3.5%

    held 5th · 20 estimated branded searches · -33.3% vs prior month · -1.5 points

Compare search popularity between leading brands

Which brand is most popular in search among auckland pR agencies in New Zealand?

In August 2026, Undertow Media was the most searched among auckland pR agencies in New Zealand, with an estimated 350 branded searches and 61.4% estimated Share of Search within this set. Wright Communications is in 2nd place, 45.6 percentage points behind at 15.8% Share of Search.

New Zealand auckland pR agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Undertow Media45.2% → 61.4%61.4%Aug 202645%Dec 20251st
Wright Communications16.1% → 15.8%22.5%Dec 20259.4%May 20263rd → 2nd
Impact PR19.4% → 10.5%19.4%Oct 202510.5%Aug 20262nd → 3rd
Boyd PR8.1% → 8.8%12.5%Dec 20256.5%Jan 20265th → 4th
Goode PR11.3% → 3.5%11.3%Oct 20253.5%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Undertow Media’s estimated Share of Search among auckland pR agencies in New Zealand increased from 45.2% to 61.4%.
  • Across the 11 months ending August 2026, Impact PR’s estimated Share of Search among auckland pR agencies in New Zealand decreased from 19.4% to 10.5%.
  • Across the 11 months ending August 2026, Boyd PR’s estimated Share of Search among auckland pR agencies in New Zealand increased from 8.1% to 8.8%.
  • Across the 11 months ending August 2026, Goode PR’s estimated Share of Search among auckland pR agencies in New Zealand decreased from 11.3% to 3.5%.
  • Across the 11 months ending August 2026, Undertow Media’s estimated Share of Search among auckland pR agencies in New Zealand peaked at 61.4% in August 2026 and was lowest at 45% in December 2025.
  • Across the 11 months ending August 2026, Wright Communications’ estimated Share of Search among auckland pR agencies in New Zealand peaked at 22.5% in December 2025 and was lowest at 9.4% in May 2026.
  • Across the 11 months ending August 2026, Boyd PR’s estimated Share of Search among auckland pR agencies in New Zealand peaked at 12.5% in December 2025 and was lowest at 6.5% in January 2026.
  • Across the 11 months ending August 2026, Wright Communications rose from 3rd to 2nd among auckland pR agencies in New Zealand.
  • Across the 11 months ending August 2026, Impact PR fell from 2nd to 3rd among auckland pR agencies in New Zealand.
  • Across the 11 months ending August 2026, Boyd PR rose from 5th to 4th among auckland pR agencies in New Zealand.
  • Across the 11 months ending August 2026, Goode PR fell from 4th to 5th among auckland pR agencies in New Zealand.

How did search popularity change for New Zealand auckland pR agencies in August 2026?

  1. In August 2026, Wright Communications overtook Boyd PR to rank 2nd among auckland pR agencies in New Zealand, at 15.8%.

  2. In August 2026, Undertow Media gained estimated Share of Search among auckland pR agencies in New Zealand, from 56.7% to 61.4%.

  3. In August 2026, Impact PR lost estimated Share of Search among auckland pR agencies in New Zealand, from 16.7% to 10.5%.

  4. In August 2026, Boyd PR lost estimated Share of Search among auckland pR agencies in New Zealand, from 11.7% to 8.8%.

  5. In August 2026, Goode PR lost estimated Share of Search among auckland pR agencies in New Zealand, from 5% to 3.5%.

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