Impact PR vs Undertow Media:Which is more popular by branded search in New Zealand?
In August 2026, Undertow Media had more branded searches than Impact PR among auckland pR agencies in New Zealand. Undertow Media was estimated to have 350 branded searches compared to Impact PR’s 60, and held a 61.4% Share of Search versus Impact PR’s 10.5%.
Follow Impact PR vs Undertow Media and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Impact PR or Undertow Media?
Compare Auckland pR agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Undertow Media, Impact PR. The figures are in the table below the chart.
View monthly share of search table
| Month | Undertow Media | Wright Communications | Impact PR | Boyd PR | Goode PR |
|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 16.1% | 19.4% | 8.1% | 11.3% |
| Nov 2025 | 50% | 20% | 14% | 10% | 6% |
| Dec 2025 | 45% | 22.5% | 15% | 12.5% | 5% |
| Jan 2026 | 50% | 17.4% | 15.2% | 6.5% | 10.9% |
| Feb 2026 | 58.6% | 15.5% | 12.1% | 6.9% | 6.9% |
| Mar 2026 | 60.3% | 14.3% | 11.1% | 7.9% | 6.3% |
| Apr 2026 | 53.4% | 13.8% | 13.8% | 8.6% | 10.3% |
| May 2026 | 54.7% | 9.4% | 15.6% | 10.9% | 9.4% |
| Jun 2026 | 56.7% | 16.7% | 11.7% | 8.3% | 6.7% |
| Jul 2026 | 56.7% | 10% | 16.7% | 11.7% | 5% |
| Aug 2026 | 61.4% | 15.8% | 10.5% | 8.8% | 3.5% |
| Sep 2026 | — | — | — | — | — |
How has the Impact PR and Undertow Media comparison changed over the last 12 months?
3 findings
- Undertow Media was ahead of Impact PR in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Impact PR’s estimated Share of Search among auckland pR agencies in New Zealand moved from 19.4% to 10.5%, and its estimated monthly branded searches moved from 120 to 60.
- Across the 11 months ending August 2026, Undertow Media’s estimated Share of Search among auckland pR agencies in New Zealand moved from 45.2% to 61.4%, and its estimated monthly branded searches moved from 280 to 350.
How did search popularity change for New Zealand auckland pR agencies in August 2026?
3 changes
In August 2026, Wright Communications overtook Impact PR to rank 2nd among auckland pR agencies in New Zealand, at 15.8%.
In August 2026, Undertow Media gained estimated Share of Search among auckland pR agencies in New Zealand, from 56.7% to 61.4%.
In August 2026, Impact PR lost estimated Share of Search among auckland pR agencies in New Zealand, from 16.7% to 10.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Impact PR’s and Undertow Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Impact PR
5 branded search terms
- impact pr
- impact pr agency
- impact pr and communications
- impact pr nz
- impactpr
Undertow Media
2 branded search terms
- undertow media
- undertow media nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.