Impact PR vs Wright Communications:Which is more popular by branded search in New Zealand?
In August 2026, Wright Communications had more branded searches than Impact PR among auckland pR agencies in New Zealand. Wright Communications was estimated to have 90 branded searches compared to Impact PR’s 60, and held a 15.8% Share of Search versus Impact PR’s 10.5%.
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Which is more popular in search, Impact PR or Wright Communications?
Compare Auckland pR agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wright Communications, Impact PR. The figures are in the table below the chart.
View monthly share of search table
| Month | Undertow Media | Wright Communications | Impact PR | Boyd PR | Goode PR |
|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 16.1% | 19.4% | 8.1% | 11.3% |
| Nov 2025 | 50% | 20% | 14% | 10% | 6% |
| Dec 2025 | 45% | 22.5% | 15% | 12.5% | 5% |
| Jan 2026 | 50% | 17.4% | 15.2% | 6.5% | 10.9% |
| Feb 2026 | 58.6% | 15.5% | 12.1% | 6.9% | 6.9% |
| Mar 2026 | 60.3% | 14.3% | 11.1% | 7.9% | 6.3% |
| Apr 2026 | 53.4% | 13.8% | 13.8% | 8.6% | 10.3% |
| May 2026 | 54.7% | 9.4% | 15.6% | 10.9% | 9.4% |
| Jun 2026 | 56.7% | 16.7% | 11.7% | 8.3% | 6.7% |
| Jul 2026 | 56.7% | 10% | 16.7% | 11.7% | 5% |
| Aug 2026 | 61.4% | 15.8% | 10.5% | 8.8% | 3.5% |
| Sep 2026 | — | — | — | — | — |
How has the Impact PR and Wright Communications comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Wright Communications took it in November 2025, Impact PR took it in May 2026, Wright Communications took it in June 2026, Impact PR took it in July 2026, Wright Communications took it in August 2026.
- Across the 11 months ending August 2026, Impact PR’s estimated Share of Search among auckland pR agencies in New Zealand moved from 19.4% to 10.5%, and its estimated monthly branded searches moved from 120 to 60.
- Across the 11 months ending August 2026, Wright Communications’ estimated Share of Search among auckland pR agencies in New Zealand moved from 16.1% to 15.8%, and its estimated monthly branded searches moved from 100 to 90.
How did search popularity change for New Zealand auckland pR agencies in August 2026?
2 changes
In August 2026, Wright Communications overtook Boyd PR to rank 2nd among auckland pR agencies in New Zealand, at 15.8%.
In August 2026, Impact PR lost estimated Share of Search among auckland pR agencies in New Zealand, from 16.7% to 10.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Impact PR’s and Wright Communications’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Impact PR
5 branded search terms
- impact pr
- impact pr agency
- impact pr and communications
- impact pr nz
- impactpr
Wright Communications
3 branded search terms
- wright communications
- wright communications auckland
- wright communications nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.