Auckland optometrists in New Zealand:Which brands are most popular in search?
In August 2026, Mortimer Hirst was the most searched among auckland optometrists in New Zealand, with an estimated 2.3K branded searches and 91.2% estimated Share of Search within this set.
Mortimer Hirst91.2%
Frith & Laird8.8%
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Share of SearchLeaderboard
Compare Auckland optometrists in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mortimer Hirst, Frith & Laird. The figures are in the table below the chart.
View monthly share of search table
| Month | Mortimer Hirst | Frith & Laird |
|---|---|---|
| Oct 2025 | 92.3% | 7.7% |
| Nov 2025 | 91.4% | 8.6% |
| Dec 2025 | 91.1% | 8.9% |
| Jan 2026 | 93.2% | 6.8% |
| Feb 2026 | 91.7% | 8.3% |
| Mar 2026 | 91.2% | 8.8% |
| Apr 2026 | 90.4% | 9.6% |
| May 2026 | 91.1% | 8.9% |
| Jun 2026 | 91.4% | 8.6% |
| Jul 2026 | 93.2% | 6.8% |
| Aug 2026 | 91.2% | 8.8% |
| Sep 2026 | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.2% | 2.3K | -16.5% | -2 points | |
| 2, held 2nd | 8.8% | 220 | +10% | +2 points |
91.2%
held 1st · 2.3K estimated branded searches · -16.5% vs prior month · -2 points
8.8%
held 2nd · 220 estimated branded searches · +10% vs prior month · +2 points
Compare search popularity between leading brands
Which brand is most popular in search among auckland optometrists in New Zealand?
2 brands
In August 2026, Mortimer Hirst was the most searched among auckland optometrists in New Zealand, with an estimated 2.3K branded searches and 91.2% estimated Share of Search within this set. Frith & Laird is in 2nd place, 82.4 percentage points behind at 8.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Mortimer Hirst | 92.3% → 91.2% | 93.2%Jan 2026 | 90.4%Apr 2026 | 1st |
| Frith & Laird | 7.7% → 8.8% | 9.6%Apr 2026 | 6.8%Jan 2026 | 2nd |
Each finding as a sentence
- Across the 11 months ending August 2026, Mortimer Hirst’s estimated Share of Search among auckland optometrists in New Zealand decreased from 92.3% to 91.2%.
- Across the 11 months ending August 2026, Frith & Laird’s estimated Share of Search among auckland optometrists in New Zealand increased from 7.7% to 8.8%.
- Across the 11 months ending August 2026, Mortimer Hirst’s estimated Share of Search among auckland optometrists in New Zealand peaked at 93.2% in January 2026 and was lowest at 90.4% in April 2026.
- Across the 11 months ending August 2026, Frith & Laird’s estimated Share of Search among auckland optometrists in New Zealand peaked at 9.6% in April 2026 and was lowest at 6.8% in January 2026.
How did search popularity change for New Zealand auckland optometrists in August 2026?
2 changes
In August 2026, Frith & Laird gained estimated Share of Search among auckland optometrists in New Zealand, from 6.8% to 8.8%.
In August 2026, Mortimer Hirst lost estimated Share of Search among auckland optometrists in New Zealand, from 93.2% to 91.2%.
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