How popular isFrith & Laird in search?
In August 2026, there were an estimated 220 branded searches for Frith & Laird in New Zealand which is up 10% over the last 11 months. Frith & Laird holds 8.8% estimated Share of Search among New Zealand auckland optometrists and is ranked 2nd of 2 competitors for search popularity.
Mortimer Hirst91.2%
Frith & Laird8.8%
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Which auckland optometrists compete with Frith & Laird?
Share of Search by month for Mortimer Hirst, Frith & Laird. The figures are in the table below the chart.
View monthly share of search table
| Month | Mortimer Hirst | Frith & Laird |
|---|---|---|
| Oct 2025 | 92.3% | 7.7% |
| Nov 2025 | 91.4% | 8.6% |
| Dec 2025 | 91.1% | 8.9% |
| Jan 2026 | 93.2% | 6.8% |
| Feb 2026 | 91.7% | 8.3% |
| Mar 2026 | 91.2% | 8.8% |
| Apr 2026 | 90.4% | 9.6% |
| May 2026 | 91.1% | 8.9% |
| Jun 2026 | 91.4% | 8.6% |
| Jul 2026 | 93.2% | 6.8% |
| Aug 2026 | 91.2% | 8.8% |
| Sep 2026 | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.2% | 2.3K | -16.5% | -2 points | |
| 2, held 2nd | 8.8% | 220 | +10% | +2 points |
91.2%
held 1st · 2.3K estimated branded searches · -16.5% vs prior month · -2 points
8.8%
held 2nd · 220 estimated branded searches · +10% vs prior month · +2 points
Compare search popularity between Frith & Laird and its closest rivals
How has branded search demand for Frith & Laird changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Frith & Laird in New Zealand rose from 200 to 220.
- Across the 11 months ending August 2026, Frith & Laird’s estimated Share of Search among auckland optometrists in New Zealand increased from 7.7% to 8.8%.
- Across the 11 months ending August 2026, Frith & Laird’s estimated Share of Search among auckland optometrists in New Zealand peaked at 9.6% in April 2026 and was lowest at 6.8% in January 2026.
How did search popularity change for New Zealand auckland optometrists in August 2026?
2 changes
In August 2026, Frith & Laird gained estimated Share of Search among auckland optometrists in New Zealand, from 6.8% to 8.8%.
In August 2026, Mortimer Hirst lost estimated Share of Search among auckland optometrists in New Zealand, from 93.2% to 91.2%.
How is Frith & Laird measured?
Brandwave collects information about searches that people make online using Frith & Laird’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- frith & laird optometrists
- frith & laird optometrists manurewa
- visique frith & laird optometrists
- visique frith & laird optometrists manurewa
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Is Frith & Laird your brand?
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