Frith & Laird vs Mortimer Hirst:Which is more popular by branded search in New Zealand?
In August 2026, Mortimer Hirst had more branded searches than Frith & Laird among auckland optometrists in New Zealand. Mortimer Hirst was estimated to have 2.3K branded searches compared to Frith & Laird’s 220, and held a 91.2% Share of Search versus Frith & Laird’s 8.8%.
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Which is more popular in search, Frith & Laird or Mortimer Hirst?
Compare Auckland optometrists in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mortimer Hirst, Frith & Laird. The figures are in the table below the chart.
View monthly share of search table
| Month | Mortimer Hirst | Frith & Laird |
|---|---|---|
| Oct 2025 | 92.3% | 7.7% |
| Nov 2025 | 91.4% | 8.6% |
| Dec 2025 | 91.1% | 8.9% |
| Jan 2026 | 93.2% | 6.8% |
| Feb 2026 | 91.7% | 8.3% |
| Mar 2026 | 91.2% | 8.8% |
| Apr 2026 | 90.4% | 9.6% |
| May 2026 | 91.1% | 8.9% |
| Jun 2026 | 91.4% | 8.6% |
| Jul 2026 | 93.2% | 6.8% |
| Aug 2026 | 91.2% | 8.8% |
| Sep 2026 | — | — |
How has the Frith & Laird and Mortimer Hirst comparison changed over the last 12 months?
3 findings
- Mortimer Hirst was ahead of Frith & Laird in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Frith & Laird’s estimated Share of Search among auckland optometrists in New Zealand moved from 7.7% to 8.8%, and its estimated monthly branded searches moved from 200 to 220.
- Across the 11 months ending August 2026, Mortimer Hirst’s estimated Share of Search among auckland optometrists in New Zealand moved from 92.3% to 91.2%, and its estimated monthly branded searches moved from 2.4K to 2.3K.
How did search popularity change for New Zealand auckland optometrists in August 2026?
2 changes
In August 2026, Frith & Laird gained estimated Share of Search among auckland optometrists in New Zealand, from 6.8% to 8.8%.
In August 2026, Mortimer Hirst lost estimated Share of Search among auckland optometrists in New Zealand, from 93.2% to 91.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Frith & Laird’s and Mortimer Hirst’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frith & Laird
4 branded search terms
- frith & laird optometrists
- frith & laird optometrists manurewa
- visique frith & laird optometrists
- visique frith & laird optometrists manurewa
Mortimer Hirst
9 branded search terms
- mortimer hirst
- mortimer hirst auckland
- mortimer hirst newmarket
- mortimer hirst optometrist
- mortimer hirst optometrist auckland
- mortimer hirst optometrist high street auckland
- mortimer hirst optometrist st heliers
- mortimer hirst st heliers
- mortimer hirst takapuna
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.