How popular isMortimer Hirst in search?
In August 2026, there were an estimated 2.3K branded searches for Mortimer Hirst in New Zealand which held steady over the last 11 months. Mortimer Hirst holds 91.2% estimated Share of Search among New Zealand auckland optometrists and is ranked 1st of 2 competitors for search popularity.
Mortimer Hirst91.2%
Frith & Laird8.8%
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Which auckland optometrists compete with Mortimer Hirst?
Share of Search by month for Mortimer Hirst, Frith & Laird. The figures are in the table below the chart.
View monthly share of search table
| Month | Mortimer Hirst | Frith & Laird |
|---|---|---|
| Oct 2025 | 92.3% | 7.7% |
| Nov 2025 | 91.4% | 8.6% |
| Dec 2025 | 91.1% | 8.9% |
| Jan 2026 | 93.2% | 6.8% |
| Feb 2026 | 91.7% | 8.3% |
| Mar 2026 | 91.2% | 8.8% |
| Apr 2026 | 90.4% | 9.6% |
| May 2026 | 91.1% | 8.9% |
| Jun 2026 | 91.4% | 8.6% |
| Jul 2026 | 93.2% | 6.8% |
| Aug 2026 | 91.2% | 8.8% |
| Sep 2026 | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.2% | 2.3K | -16.5% | -2 points | |
| 2, held 2nd | 8.8% | 220 | +10% | +2 points |
91.2%
held 1st · 2.3K estimated branded searches · -16.5% vs prior month · -2 points
8.8%
held 2nd · 220 estimated branded searches · +10% vs prior month · +2 points
Compare search popularity between Mortimer Hirst and its closest rivals
How has branded search demand for Mortimer Hirst changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mortimer Hirst in New Zealand held steady, from 2.4K to 2.3K.
- Across the 11 months ending August 2026, Mortimer Hirst’s estimated Share of Search among auckland optometrists in New Zealand decreased from 92.3% to 91.2%.
- Across the 11 months ending August 2026, Mortimer Hirst’s estimated Share of Search among auckland optometrists in New Zealand peaked at 93.2% in January 2026 and was lowest at 90.4% in April 2026.
How did search popularity change for New Zealand auckland optometrists in August 2026?
2 changes
In August 2026, Frith & Laird gained estimated Share of Search among auckland optometrists in New Zealand, from 6.8% to 8.8%.
In August 2026, Mortimer Hirst lost estimated Share of Search among auckland optometrists in New Zealand, from 93.2% to 91.2%.
How is Mortimer Hirst measured?
Brandwave collects information about searches that people make online using Mortimer Hirst’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- mortimer hirst
- mortimer hirst auckland
- mortimer hirst newmarket
- mortimer hirst optometrist
- mortimer hirst optometrist auckland
- mortimer hirst optometrist high street auckland
- mortimer hirst optometrist st heliers
- mortimer hirst st heliers
- mortimer hirst takapuna
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Is Mortimer Hirst your brand?
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