Brandwave

Auckland insurance brokers in New Zealand:Which brands are most popular in search?

In August 2026, Gallagher Insurance was the most searched among auckland insurance brokers in New Zealand, with an estimated 14.3K branded searches and 88.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Gallagher Insurance88.7%
  2. PIC Insurance Brokers4.9%
  3. ICIB BROKERWEB4%
  4. Frank Risk Management0.99%
  5. PSC Insurance Brokers0.81%
  6. Primesure Insurance Brokers0.62%

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Share of SearchLeaderboard

Compare Auckland insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among auckland insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, PIC Insurance Brokers, ICIB BROKERWEB. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsurancePIC Insurance BrokersICIB BROKERWEBFrank Risk ManagementPSC Insurance BrokersPrimesure Insurance Brokers
Oct 202590.5%3.3%3.9%0.61%1.1%0.55%
Nov 202588.9%4.4%4.1%0.81%1.1%0.75%
Dec 202590.1%3.7%3.7%0.57%0.89%0.97%
Jan 202690.7%3.7%3.6%0.59%0.85%0.52%
Feb 202688.7%4.9%3.9%0.88%1%0.63%
Mar 202687.5%4.9%4.9%0.97%1.1%0.61%
Apr 202685.7%5.9%5.1%1.3%0.98%0.98%
May 202688.3%5.2%4.2%0.82%0.88%0.57%
Jun 202688.8%4.3%4.2%0.81%1.1%0.87%
Jul 202688.9%4.2%4.6%0.82%0.88%0.69%
Aug 202688.7%4.9%4%0.99%0.81%0.62%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Gallagher Insurance

    88.7%

    held 1st · 14.3K estimated branded searches · +1.2% vs prior month · -0.2 points

  2. 2.PIC Insurance Brokers

    4.9%

    moved from 3rd to 2nd · 790 estimated branded searches · +19.7% vs prior month · +0.7 points

  3. 3.ICIB BROKERWEB

    4%

    moved from 2nd to 3rd · 640 estimated branded searches · -12.3% vs prior month · -0.6 points

  4. 4.Frank Risk Management

    0.99%

    moved from 5th to 4th · 160 estimated branded searches · +23.1% vs prior month · +0.2 points

  5. 5.PSC Insurance Brokers

    0.81%

    moved from 4th to 5th · 130 estimated branded searches · -7.1% vs prior month · -0.1 points

  6. 6.Primesure Insurance Brokers

    0.62%

    held 6th · 100 estimated branded searches · -9.1% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among auckland insurance brokers in New Zealand?

In August 2026, Gallagher Insurance was the most searched among auckland insurance brokers in New Zealand, with an estimated 14.3K branded searches and 88.7% estimated Share of Search within this set. PIC Insurance Brokers is in 2nd place, 83.8 percentage points behind at 4.9% Share of Search.

New Zealand auckland insurance brokers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Gallagher Insurance90.5% → 88.7%90.7%Jan 202685.7%Apr 20261st
PIC Insurance Brokers3.3% → 4.9%5.9%Apr 20263.3%Oct 20253rd → 2nd
ICIB BROKERWEB3.9% → 4%5.1%Apr 20263.6%Jan 20262nd → 3rd
Frank Risk Management0.61% → 0.99%1.3%Apr 20260.57%Dec 20255th → 4th
PSC Insurance Brokers1.1% → 0.81%1.1%Nov 20250.81%Aug 20264th → 5th
Primesure Insurance Brokers0.55% → 0.62%0.98%Apr 20260.52%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among auckland insurance brokers in New Zealand decreased from 90.5% to 88.7%.
  • Across the 11 months ending August 2026, PIC Insurance Brokers’ estimated Share of Search among auckland insurance brokers in New Zealand increased from 3.3% to 4.9%.
  • Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among auckland insurance brokers in New Zealand peaked at 90.7% in January 2026 and was lowest at 85.7% in April 2026.
  • Across the 11 months ending August 2026, PIC Insurance Brokers’ estimated Share of Search among auckland insurance brokers in New Zealand peaked at 5.9% in April 2026 and was lowest at 3.3% in October 2025.
  • Across the 11 months ending August 2026, ICIB BROKERWEB’s estimated Share of Search among auckland insurance brokers in New Zealand peaked at 5.1% in April 2026 and was lowest at 3.6% in January 2026.
  • Across the 11 months ending August 2026, PIC Insurance Brokers rose from 3rd to 2nd among auckland insurance brokers in New Zealand.
  • Across the 11 months ending August 2026, ICIB BROKERWEB fell from 2nd to 3rd among auckland insurance brokers in New Zealand.
  • Across the 11 months ending August 2026, Frank Risk Management rose from 5th to 4th among auckland insurance brokers in New Zealand.
  • Across the 11 months ending August 2026, PSC Insurance Brokers fell from 4th to 5th among auckland insurance brokers in New Zealand.
  • Across the 11 months ending August 2026, Primesure Insurance Brokers held steady: its estimated Share of Search among auckland insurance brokers in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand auckland insurance brokers in August 2026?

  1. In August 2026, PIC Insurance Brokers overtook ICIB BROKERWEB to rank 2nd among auckland insurance brokers in New Zealand, at 4.9%.

  2. In August 2026, ICIB BROKERWEB lost estimated Share of Search among auckland insurance brokers in New Zealand, from 4.6% to 4%.

  3. In August 2026, Frank Risk Management rose from 5th to 4th among auckland insurance brokers in New Zealand.

  4. In August 2026, PSC Insurance Brokers fell from 4th to 5th among auckland insurance brokers in New Zealand.

  5. Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

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