Datadog vs Splunk:Which is more popular?
In September 2026, Datadog had more branded searches than Splunk among application monitoring tools in New Zealand. Datadog had about 740 branded searches, while Splunk had 440. Datadog made up 26.1% of all application monitoring tool searches we track, and Splunk accounted for 15.5%. When we asked ChatGPT and Google AI Overviews about application monitoring tools, Datadog appeared in four of the five answers and Splunk in none.
Who do people search for more?
Datadog, about 68% more searches than Splunk
Who does AI mention more?
Datadog, mentioned in 4 of 5 answers, Splunk in 0
Who does AI recommend more?
Datadog, the only one of the two named
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Top application monitoring tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Datadog was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Splunk did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Grafana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Datadog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
New Relic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dynatrace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sentry2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Splunk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about application monitoring tools
5 answers
Asked ChatGPT
“Which application monitoring tool should I use in New Zealand?”
Asked ChatGPT
“What are the best application monitoring tools in New Zealand?”
Asked ChatGPT
“What's the best application monitoring tool in New Zealand for system performance?”
Searched Google, AI Overview
“application performance monitoring”
Searched Google, AI Overview
“application monitoring tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Datadog or Splunk more popular in search?
This chart shows how often people search Google for Datadog and Splunk by name. Each line represents a brand's share of searches for all six application monitoring tools we track, month by month, from searches in New Zealand.
Share of searches by month for Datadog, Splunk. The figures are in the table below the chart.
View monthly share of searches table
| Month | Grafana | Datadog | Splunk | New Relic | Dynatrace | Sentry |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 24.8% | 16.5% | 16.8% | 8.3% | 3% |
| Nov 2025 | 32.1% | 23.4% | 19% | 15.6% | 7.2% | 2.8% |
| Dec 2025 | 38.8% | 21.1% | 17.3% | 11.8% | 8.4% | 2.5% |
| Jan 2026 | 35% | 24% | 16.5% | 13.8% | 7.5% | 3.1% |
| Feb 2026 | 31.6% | 27% | 18.4% | 12.4% | 8.2% | 2.5% |
| Mar 2026 | 34.3% | 23.6% | 17.6% | 13.2% | 9.1% | 2.2% |
| Apr 2026 | 36.6% | 22.2% | 19.4% | 10.4% | 8.6% | 2.9% |
| May 2026 | 34% | 29.8% | 15.9% | 8.7% | 9.1% | 2.6% |
| Jun 2026 | 36.7% | 25.9% | 16% | 11.6% | 7.5% | 2.4% |
| Jul 2026 | 35.9% | 26.2% | 16.9% | 10% | 8.3% | 2.8% |
| Aug 2026 | 37% | 26.4% | 15.8% | 9.9% | 8.1% | 2.8% |
| Sep 2026 | 36.3% | 26.1% | 15.5% | 10.2% | 9.9% | 2.1% |
How has the Datadog and Splunk comparison changed over the last 12 months?
3 findings
- Datadog was ahead of Splunk in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Datadog’s share of searches among application monitoring tools in New Zealand moved from 24.8% to 26.1%, and its estimated monthly branded searches moved from 750 to 740.
- Across the 12 months ending September 2026, Splunk’s share of searches among application monitoring tools in New Zealand moved from 16.5% to 15.5%, and its estimated monthly branded searches moved from 500 to 440.
How did search popularity change for New Zealand application monitoring tools in September 2026?
1 change
Estimated monthly branded searches for Splunk in New Zealand fell 12% over 12 measured months, from 500 to 440 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Datadog’s and Splunk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among application monitoring tools
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