Turnitin vs ZeroGPT:Which is more popular in New Zealand?
In October 2026, ZeroGPT had more branded searches than Turnitin among AI content detectors in New Zealand. ZeroGPT had about 18,900 branded searches, while Turnitin had 13,600. ZeroGPT made up 41.8% of all AI content detector searches we track, and Turnitin accounted for 30%. When we asked ChatGPT and Google AI Overviews about AI content detectors, Turnitin appeared in four of the five answers and ZeroGPT in none.
Who do people search for more?
ZeroGPT, about 39% more searches than Turnitin
Who does AI mention more?
Turnitin, mentioned in 4 of 5 answers, ZeroGPT in 0
Who does AI recommend more?
Turnitin, the only one of the two named
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Top AI content detectors in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Turnitin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ZeroGPT did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GPTZero1st- Turnitin2nd
Pangram3rd
Originality.ai4th
Copyleaks5th
Winston AI6th- ZeroGPT–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GPTZero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Turnitin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Originality.ai3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Copyleaks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pangram2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Winston AI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ZeroGPT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI content detectors
5 answers
Asked ChatGPT
“Which AI content detector should I use in New Zealand?”
Asked ChatGPT
“What are the best AI content detectors in New Zealand?”
Asked ChatGPT
“What's the best AI content detector in New Zealand for written work?”
Searched Google, AI Overview
“plagiarism checker”
Searched Google, AI Overview
“best ai detector”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Share of searches by month for ZeroGPT, Turnitin. The figures are in the table below the chart.
View monthly share of searches table
| Month | ZeroGPT | Turnitin | GPTZero | Copyleaks | Winston AI | Originality.ai | Pangram |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 42.7% | 26% | 19.3% | 4.5% | 4% | 3.3% | 0.12% |
| Dec 2025 | 40.8% | 26.3% | 18.3% | 6% | 3.7% | 4.6% | 0.33% |
| Jan 2026 | 38.4% | 25.5% | 20.2% | 7.7% | 4.4% | 3.5% | 0.3% |
| Feb 2026 | 33.8% | 23% | 32.2% | 4% | 3.8% | 3% | 0.2% |
| Mar 2026 | 34.2% | 31.3% | 23.3% | 5.9% | 3.2% | 2% | 0.19% |
| Apr 2026 | 26.6% | 26.3% | 40% | 2.1% | 2.9% | 2.1% | 0.16% |
| May 2026 | 26.6% | 17% | 50.4% | 2.5% | 1.8% | 1.6% | 0.19% |
| Jun 2026 | 26.6% | 12.9% | 54.4% | 2.2% | 1.7% | 1.6% | 0.53% |
| Jul 2026 | 21.2% | 14.2% | 57.5% | 4.1% | 1.5% | 1% | 0.52% |
| Aug 2026 | 36.6% | 28.5% | 26.6% | 3.1% | 2.8% | 1.6% | 0.8% |
| Sep 2026 | 39.6% | 31.9% | 19.3% | 3.7% | 2.5% | 2.1% | 0.86% |
| Oct 2026 | 41.8% | 30% | 19.1% | 3.2% | 2.6% | 2.2% | 1% |
How has branded search for Turnitin and ZeroGPT changed in New Zealand over the last 12 months?
3 findings
- ZeroGPT was ahead of Turnitin in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Turnitin’s share of searches among AI content detectors in New Zealand moved from 26% to 30%, and its estimated monthly branded searches moved from 6.3K to 13.6K.
- Across the 12 months ending October 2026, ZeroGPT’s share of searches among AI content detectors in New Zealand moved from 42.7% to 41.8%, and its estimated monthly branded searches moved from 10.3K to 18.9K.
How did search popularity change for New Zealand AI content detectors in October 2026?
2 changes
In October 2026, ZeroGPT gained share of searches among AI content detectors in New Zealand, from 39.6% to 41.8%.
In October 2026, Turnitin lost share of searches among AI content detectors in New Zealand, from 31.9% to 30%.
How are Turnitin’s and ZeroGPT’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Turnitin’s and ZeroGPT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI content detectors
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