Brandwave

How popular isGPTZero?

In October 2026, people searched for GPTZero by name about 8,660 times in New Zealand, an 86.6% increase from the previous year. These searches made up 19.1% of all New Zealand AI content detector searches, placing GPTZero third out of seven brands. When we asked both ChatGPT and Google AI Overviews about AI content detectors, GPTZero appeared in all answers and was the most recommended of the seven.

Search and AI answers in October 2026

GPTZero is the third most searched of 7 competitors and the most recommended in the AI answers we collected.

  1. ZeroGPTShare of searches 41.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TurnitinShare of searches 30%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. GPTZeroShare of searches 19.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. CopyleaksShare of searches 3.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Winston AIShare of searches 2.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top AI content detectors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GPTZero appeared in all five answers. GPTZero is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GPTZero1st
  2. Turnitin2nd
  3. Pangram3rd
  4. Originality.ai4th
  5. Copyleaks5th
  6. Winston AI6th
  7. ZeroGPT–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GPTZero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Turnitin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Originality.ai3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Copyleaks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pangram2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Winston AI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ZeroGPT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI content detectors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for GPTZero compared with other New Zealand AI content detectors?

GPTZero against AI content detectors in New Zealand, by month

Share of searches by month for ZeroGPT, Turnitin, GPTZero, Copyleaks, Winston AI, Originality.ai. The figures are in the table below the chart.

View monthly share of searches table
MonthZeroGPTTurnitinGPTZeroCopyleaksWinston AIOriginality.aiPangram
Nov 202542.7%26%19.3%4.5%4%3.3%0.12%
Dec 202540.8%26.3%18.3%6%3.7%4.6%0.33%
Jan 202638.4%25.5%20.2%7.7%4.4%3.5%0.3%
Feb 202633.8%23%32.2%4%3.8%3%0.2%
Mar 202634.2%31.3%23.3%5.9%3.2%2%0.19%
Apr 202626.6%26.3%40%2.1%2.9%2.1%0.16%
May 202626.6%17%50.4%2.5%1.8%1.6%0.19%
Jun 202626.6%12.9%54.4%2.2%1.7%1.6%0.53%
Jul 202621.2%14.2%57.5%4.1%1.5%1%0.52%
Aug 202636.6%28.5%26.6%3.1%2.8%1.6%0.8%
Sep 202639.6%31.9%19.3%3.7%2.5%2.1%0.86%
Oct 202641.8%30%19.1%3.2%2.6%2.2%1%

  1. 1.ZeroGPT

    41.8%

    Held 1st. 18.9K estimated branded searches, +0.85% vs prior month. Share +2.3 points.

  2. 2.Turnitin

    30%

    Held 2nd. 13.6K estimated branded searches, -10.4% vs prior month. Share -2 points.

  3. 3.GPTZero

    19.1%

    Held 3rd. 8.7K estimated branded searches, -5.6% vs prior month. Share -0.2 points.

  4. 4.Copyleaks

    3.2%

    Held 4th. 1.4K estimated branded searches, -17.8% vs prior month. Share -0.5 points.

  5. 5.Winston AI

    2.6%

    Held 5th. 1.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Originality.ai

    2.2%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Pangram

    1%

    Held 7th. 470 estimated branded searches, +14.6% vs prior month. Share +0.2 points.

Compare popularity between GPTZero and its closest rivals

Every comparison with GPTZero

6 comparisons

How has branded search demand for GPTZero changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for GPTZero in New Zealand rose from 4.6K to 8.7K.
  • Across the 12 months ending October 2026, GPTZero’s share of searches among AI content detectors in New Zealand peaked at 57.5% in July 2026 and was lowest at 18.3% in December 2025.

How did search popularity change for New Zealand AI content detectors in October 2026?

6 changes

  1. In October 2026, ZeroGPT gained share of searches among AI content detectors in New Zealand, from 39.6% to 41.8%.

  2. In October 2026, Turnitin lost share of searches among AI content detectors in New Zealand, from 31.9% to 30%.

  3. In October 2026, Copyleaks lost share of searches among AI content detectors in New Zealand, from 3.7% to 3.2%.

  4. Originality.ai’s share of searches among AI content detectors in New Zealand has gained ground for 3 months in a row, from 1% to 2.2% in October 2026.

  5. Pangram’s share of searches among AI content detectors in New Zealand has gained ground for 3 months in a row, from 0.52% to 1% in October 2026.

  6. GPTZero’s share of searches among AI content detectors in New Zealand has lost ground for 3 months in a row, from 57.5% to 19.1% in October 2026.

How are GPTZero’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using GPTZero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gptzero
  • gptzero ai checker
  • gptzero ai detector
  • gptzero me
  • gptzero plagiarism checker

Do you work for GPTZero? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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