Copyleaks vs Turnitin:Which is more popular in New Zealand?

Name: Copyleaks vs Turnitin: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Turnitin had more branded searches than Copyleaks among AI content detectors in New Zealand. Turnitin had about 13,600 branded searches, while Copyleaks had 1,430. Turnitin made up 30% of all AI content detector searches we track, and Copyleaks accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about AI content detectors, Turnitin appeared in four of the five answers and Copyleaks in two. Turnitin was mentioned before Copyleaks in three out of four answers that named either.

Among AI content detectors in New Zealand in October 2026

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Top AI content detectors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Turnitin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Copyleaks was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Turnitin was listed before Copyleaks in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
GPTZero	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Turnitin	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Originality.ai	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Copyleaks	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Pangram	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Winston AI	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
ZeroGPT	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

GPTZero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Turnitin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Originality.ai3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Copyleaks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pangram2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Winston AI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ZeroGPT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI content detectors

5 answers

Asked ChatGPT
“Which AI content detector should I use in New Zealand?”
1. 1Pangram
2. 2GPTZero
3. 3Turnitin
4. 4Copyleaks
Asked ChatGPT
“What are the best AI content detectors in New Zealand?”
1. 1GPTZero
2. 2Originality.ai
3. 3Copyleaks
4. 4Turnitin
Asked ChatGPT
“What's the best AI content detector in New Zealand for written work?”
1. 1GPTZero
2. 2Turnitin
3. 3Pangram
4. 4Originality.ai
Searched Google, AI Overview
“plagiarism checker”
1. 1GPTZero
2. 2Turnitin
Searched Google, AI Overview
“best ai detector”

Not named in any answer:

ZeroGPT

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Copyleaks or Turnitin more popular in search?

This chart shows how often people search Google for Copyleaks and Turnitin by name. Each line represents a brand's share of searches for all seven AI content detector brands we track, month by month, from searches in New Zealand.

Copyleaks and Turnitin among AI content detectors in New Zealand, by month

Month	ZeroGPT	Turnitin	GPTZero	Copyleaks	Winston AI	Originality.ai	Pangram
Nov 2025	42.7%	26%	19.3%	4.5%	4%	3.3%	0.12%
Dec 2025	40.8%	26.3%	18.3%	6%	3.7%	4.6%	0.33%
Jan 2026	38.4%	25.5%	20.2%	7.7%	4.4%	3.5%	0.3%
Feb 2026	33.8%	23%	32.2%	4%	3.8%	3%	0.2%
Mar 2026	34.2%	31.3%	23.3%	5.9%	3.2%	2%	0.19%
Apr 2026	26.6%	26.3%	40%	2.1%	2.9%	2.1%	0.16%
May 2026	26.6%	17%	50.4%	2.5%	1.8%	1.6%	0.19%
Jun 2026	26.6%	12.9%	54.4%	2.2%	1.7%	1.6%	0.53%
Jul 2026	21.2%	14.2%	57.5%	4.1%	1.5%	1%	0.52%
Aug 2026	36.6%	28.5%	26.6%	3.1%	2.8%	1.6%	0.8%
Sep 2026	39.6%	31.9%	19.3%	3.7%	2.5%	2.1%	0.86%
Oct 2026	41.8%	30%	19.1%	3.2%	2.6%	2.2%	1%

How has branded search for Copyleaks and Turnitin changed in New Zealand over the last 12 months?

3 findings

Turnitin was ahead of Copyleaks in every measured month of the 12 months ending October 2026.
Across the 12 months ending October 2026, Copyleaks’ share of searches among AI content detectors in New Zealand moved from 4.5% to 3.2%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
Across the 12 months ending October 2026, Turnitin’s share of searches among AI content detectors in New Zealand moved from 26% to 30%, and its estimated monthly branded searches moved from 6.3K to 13.6K.

How did search popularity change for New Zealand AI content detectors in October 2026?

2 changes

In October 2026, Turnitin lost share of searches among AI content detectors in New Zealand, from 31.9% to 30%.
In October 2026, Copyleaks lost share of searches among AI content detectors in New Zealand, from 3.7% to 3.2%.

How are Copyleaks’ and Turnitin’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Copyleaks’ and Turnitin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.