GPTZero vs Turnitin:Which is more popular in New Zealand?
In October 2026, Turnitin had more branded searches than GPTZero among AI content detectors in New Zealand. Turnitin had about 13,600 branded searches, while GPTZero had 8,660. Turnitin made up 30% of all AI content detector searches we track, and GPTZero accounted for 19.1%. When we asked ChatGPT and Google AI Overviews about AI content detectors, GPTZero appeared in all five answers and Turnitin in four. GPTZero was mentioned before Turnitin in every answer.
Who do people search for more?
Turnitin, about 57% more searches than GPTZero
Who does AI mention more?
GPTZero, mentioned in every answer we collected
Who does AI recommend more?
GPTZero, named ahead of Turnitin in every answer
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Top AI content detectors in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GPTZero appeared in all five answers. Turnitin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. GPTZero was listed before Turnitin in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- GPTZero1st
- Turnitin2nd
Pangram3rd
Originality.ai4th
Copyleaks5th
Winston AI6th
ZeroGPT–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GPTZero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Turnitin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Originality.ai3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Copyleaks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pangram2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Winston AI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ZeroGPT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI content detectors
5 answers
Asked ChatGPT
“Which AI content detector should I use in New Zealand?”
Asked ChatGPT
“What are the best AI content detectors in New Zealand?”
Asked ChatGPT
“What's the best AI content detector in New Zealand for written work?”
Searched Google, AI Overview
“plagiarism checker”
Searched Google, AI Overview
“best ai detector”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Share of searches by month for Turnitin, GPTZero. The figures are in the table below the chart.
View monthly share of searches table
| Month | ZeroGPT | Turnitin | GPTZero | Copyleaks | Winston AI | Originality.ai | Pangram |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 42.7% | 26% | 19.3% | 4.5% | 4% | 3.3% | 0.12% |
| Dec 2025 | 40.8% | 26.3% | 18.3% | 6% | 3.7% | 4.6% | 0.33% |
| Jan 2026 | 38.4% | 25.5% | 20.2% | 7.7% | 4.4% | 3.5% | 0.3% |
| Feb 2026 | 33.8% | 23% | 32.2% | 4% | 3.8% | 3% | 0.2% |
| Mar 2026 | 34.2% | 31.3% | 23.3% | 5.9% | 3.2% | 2% | 0.19% |
| Apr 2026 | 26.6% | 26.3% | 40% | 2.1% | 2.9% | 2.1% | 0.16% |
| May 2026 | 26.6% | 17% | 50.4% | 2.5% | 1.8% | 1.6% | 0.19% |
| Jun 2026 | 26.6% | 12.9% | 54.4% | 2.2% | 1.7% | 1.6% | 0.53% |
| Jul 2026 | 21.2% | 14.2% | 57.5% | 4.1% | 1.5% | 1% | 0.52% |
| Aug 2026 | 36.6% | 28.5% | 26.6% | 3.1% | 2.8% | 1.6% | 0.8% |
| Sep 2026 | 39.6% | 31.9% | 19.3% | 3.7% | 2.5% | 2.1% | 0.86% |
| Oct 2026 | 41.8% | 30% | 19.1% | 3.2% | 2.6% | 2.2% | 1% |
How has branded search for GPTZero and Turnitin changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: GPTZero took it in February 2026, Turnitin took it in March 2026, GPTZero took it in April 2026, Turnitin took it in August 2026.
- Across the 12 months ending October 2026, GPTZero’s share of searches among AI content detectors in New Zealand moved from 19.3% to 19.1%, and its estimated monthly branded searches moved from 4.6K to 8.7K.
- Across the 12 months ending October 2026, Turnitin’s share of searches among AI content detectors in New Zealand moved from 26% to 30%, and its estimated monthly branded searches moved from 6.3K to 13.6K.
How did search popularity change for New Zealand AI content detectors in October 2026?
2 changes
In October 2026, Turnitin lost share of searches among AI content detectors in New Zealand, from 31.9% to 30%.
GPTZero’s share of searches among AI content detectors in New Zealand has lost ground for 3 months in a row, from 57.5% to 19.1% in October 2026.
How are GPTZero’s and Turnitin’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using GPTZero’s and Turnitin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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