Brandwave

How popular isTurnitin in search?

In August 2026, there were an estimated 18.4K branded searches for Turnitin in New Zealand which is up 55% over the last 11 months. Turnitin holds 29.4% estimated Share of Search among New Zealand AI content detectors and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. ZeroGPT37.3%
  2. Turnitin29.4%
  3. GPTZero27.1%
  4. Copyleaks3.2%
  5. Originality.ai1.7%
  6. Winston AI1.3%
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Which AI content detectors compete with Turnitin?

Turnitin against AI content detectors in New Zealand, by month

Share of Search by month for ZeroGPT, Turnitin, GPTZero, Copyleaks. The figures are in the table below the chart.

View monthly share of search table
MonthZeroGPTTurnitinGPTZeroCopyleaksOriginality.aiWinston AI
Oct 202541.1%26.2%23.2%3.4%2.9%3.2%
Nov 202542.8%26.8%19.3%4.5%3.6%3%
Dec 202541.3%27.2%18.5%6.1%4.7%2.2%
Jan 202639%26.4%20.5%7.8%3.7%2.7%
Feb 202634.5%23.7%32.7%4.1%3.3%1.8%
Mar 202634.5%32%23.5%5.9%2.3%1.8%
Apr 202626.9%26.9%40.3%2.1%2.2%1.6%
May 202626.6%17%50.2%2.5%1.6%2.1%
Jun 202626.9%13.2%54.9%2.2%1.7%0.96%
Jul 202621.4%14.5%57.9%4.2%1.1%0.91%
Aug 202637.3%29.4%27.1%3.2%1.7%1.3%
Sep 2026——————

  1. 1.ZeroGPT

    37.3%

    moved from 2nd to 1st · 23.3K estimated branded searches · +105.7% vs prior month · +15.9 points

  2. 2.Turnitin

    29.4%

    moved from 3rd to 2nd · 18.4K estimated branded searches · +139.6% vs prior month · +14.9 points

  3. 3.GPTZero

    27.1%

    moved from 1st to 3rd · 16.9K estimated branded searches · -44.8% vs prior month · -30.8 points

  4. 4.Copyleaks

    3.2%

    held 4th · 2K estimated branded searches · -10% vs prior month · -1 points

  5. 5.Originality.ai

    1.7%

    held 5th · 1.1K estimated branded searches · +78.3% vs prior month · +0.6 points

  6. 6.Winston AI

    1.3%

    held 6th · 830 estimated branded searches · +72.9% vs prior month · +0.4 points

Compare search popularity between Turnitin and its closest rivals

How has branded search demand for Turnitin changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Turnitin in New Zealand rose from 11.9K to 18.4K.
  • Across the 11 months ending August 2026, Turnitin’s estimated Share of Search among AI content detectors in New Zealand increased from 26.2% to 29.4%.
  • Across the 11 months ending August 2026, Turnitin’s estimated Share of Search among AI content detectors in New Zealand peaked at 32% in March 2026 and was lowest at 13.2% in June 2026.

How did search popularity change for New Zealand AI content detectors in August 2026?

  1. In August 2026, ZeroGPT overtook GPTZero to take the highest estimated Share of Search among AI content detectors in New Zealand, at 37.3%.

  2. In August 2026, Turnitin overtook GPTZero to rank 2nd among AI content detectors in New Zealand, at 29.4%.

  3. In August 2026, Originality.ai gained estimated Share of Search among AI content detectors in New Zealand, from 1.1% to 1.7%.

  4. In August 2026, GPTZero lost estimated Share of Search among AI content detectors in New Zealand, from 57.9% to 27.1%.

  5. In August 2026, Copyleaks lost estimated Share of Search among AI content detectors in New Zealand, from 4.2% to 3.2%.

  6. Estimated monthly branded searches for Winston AI in New Zealand fell 42% over 11 measured months, from 1.4K to 830 in August 2026.

How is Turnitin measured?

Brandwave collects information about searches that people make online using Turnitin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • cek plagiarisme turnitin
  • cek turnitin online free
  • feedback studio turnitin
  • turnitin
  • turnitin ai checker
  • turnitin ai detector
  • turnitin cek
  • turnitin com
  • turnitin detector
  • turnitin free
  • turnitin nz
  • turnitin online

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How the Brand Demand Index is measured

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