Copyleaks vs Turnitin:Which is more popular by branded search in New Zealand?
In August 2026, Turnitin had more branded searches than Copyleaks among AI content detectors in New Zealand. Turnitin was estimated to have 18.4K branded searches compared to Copyleaks’ 2K, and held a 29.4% Share of Search versus Copyleaks’ 3.2%.
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Which is more popular in search, Copyleaks or Turnitin?
Compare the AI writing detectors and plagiarism checkers New Zealand students, teachers and editors use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Turnitin, Copyleaks. The figures are in the table below the chart.
View monthly share of search table
| Month | ZeroGPT | Turnitin | GPTZero | Copyleaks | Originality.ai | Winston AI |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 26.2% | 23.2% | 3.4% | 2.9% | 3.2% |
| Nov 2025 | 42.8% | 26.8% | 19.3% | 4.5% | 3.6% | 3% |
| Dec 2025 | 41.3% | 27.2% | 18.5% | 6.1% | 4.7% | 2.2% |
| Jan 2026 | 39% | 26.4% | 20.5% | 7.8% | 3.7% | 2.7% |
| Feb 2026 | 34.5% | 23.7% | 32.7% | 4.1% | 3.3% | 1.8% |
| Mar 2026 | 34.5% | 32% | 23.5% | 5.9% | 2.3% | 1.8% |
| Apr 2026 | 26.9% | 26.9% | 40.3% | 2.1% | 2.2% | 1.6% |
| May 2026 | 26.6% | 17% | 50.2% | 2.5% | 1.6% | 2.1% |
| Jun 2026 | 26.9% | 13.2% | 54.9% | 2.2% | 1.7% | 0.96% |
| Jul 2026 | 21.4% | 14.5% | 57.9% | 4.2% | 1.1% | 0.91% |
| Aug 2026 | 37.3% | 29.4% | 27.1% | 3.2% | 1.7% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Copyleaks and Turnitin comparison changed over the last 12 months?
3 findings
- Turnitin was ahead of Copyleaks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Copyleaks’ estimated Share of Search among AI content detectors in New Zealand moved from 3.4% to 3.2%, and its estimated monthly branded searches moved from 1.5K to 2K.
- Across the 11 months ending August 2026, Turnitin’s estimated Share of Search among AI content detectors in New Zealand moved from 26.2% to 29.4%, and its estimated monthly branded searches moved from 11.9K to 18.4K.
How did search popularity change for New Zealand AI content detectors in August 2026?
2 changes
In August 2026, Turnitin overtook GPTZero to rank 2nd among AI content detectors in New Zealand, at 29.4%.
In August 2026, Copyleaks lost estimated Share of Search among AI content detectors in New Zealand, from 4.2% to 3.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Copyleaks’ and Turnitin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Copyleaks
5 branded search terms
- copyleaks
- copyleaks ai checker
- copyleaks ai detector
- copyleaks com
- copyleaks plagiarism checker
Turnitin
12 branded search terms
- cek plagiarisme turnitin
- cek turnitin online free
- feedback studio turnitin
- turnitin
- turnitin ai checker
- turnitin ai detector
- turnitin cek
- turnitin com
- turnitin detector
- turnitin free
- turnitin nz
- turnitin online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.